{"id":1203410683,"date":"2023-02-15T16:40:14","date_gmt":"2023-02-15T21:40:14","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203410683"},"modified":"2023-02-15T17:38:47","modified_gmt":"2023-02-15T22:38:47","slug":"zellerfeld-launches-open-beta-program-3d-printed-shoes","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/retail\/zellerfeld-launches-open-beta-program-3d-printed-shoes-1203410683\/","title":{"rendered":"Heron Preston, KidSuper Collaborator Zellerfeld Launches Open Beta Program to Bring Its 3D-Printed Shoes to More Consumers"},"content":{"rendered":"

Zellerfeld, which often makes fashion week appearances with its designer collaborations, is slowly opening up its business to consumers.<\/p>\n

On Wednesday, the 3D-printed footwear tech company announced it has launched an open beta platform to the public where consumers can choose from 15 designs \u2013 with new designs added on a weekly basis \u2013 and \u201cexperience\u201d how Zellerfeld makes its shoes and provide feedback on the process.<\/p>\n

According to Zellerfeld, each design will be available in limited quantities and will feature all the benefits of the company\u2019s tech including a custom fit product that is print-to-order and fully recyclable, and contains no stitches or gluing of components.<\/p>\n

\n\n\t\n\t\t\"Kidsuper,\t<\/span>\n\n\t\n\t\t
\n\n\t\t\t\t\t\t\t
KidSuper’s collaborative shoe with Zellerfeld seen backstage at its spring 2023 show in Paris on June 24, 2022.<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
CREDIT: Francisco Gomez de Villaboa for WWD<\/div>\n\t\t\t\n\t\t<\/figcaption>\n\n\t\n<\/figure>\n\n

In a statement, the footwear company said it has spent the last seven years in research and development on proprietary printers, software, materials, and print-farm design with a recent boost of $15 million in seed funding from Founders Fund. The result is a scalable 3D-printed closed-loop production model with 100% recyclability, where old shoes are fully converted to new material.<\/p>\n

The company also stated that its process also eliminates the traditional upfront costs which could amount to $500,000 to $1 million per shoe design and lengthy development lead times needed to produce new footwear.<\/p>\n

Cornelius Schmitt, co-founder and CEO of Zellerfeld, said in a statement that he is \u201cproud\u201d to be \u201cbreaking down the barriers\u201d to entry for designers to zero and to offer a platform that enables experimentation. \u201cThis is a revolution in footwear and we\u2019re proud of taking a stand against the status quo while providing an ethical, sustainable, and design-led future for footwear,” said Schmitt.<\/p>\n

All 15 designs are available now on the open beta at zellerfeld.com<\/a>.<\/p>\n

\n\n\t\n\t\t\"Zellerfeld,\t<\/span>\n\n\t\n\t\t
\n\n\t\t\t\t\t\t\t
Zellerfeld’s first 15 styles that are now available.<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
CREDIT: Courtesy of Zellerfeld<\/div>\n\t\t\t\n\t\t<\/figcaption>\n\n\t\n<\/figure>\n\n

This launch follows several recent appearances of Zellerfeld collaborative styles on the runway. Just last month, the footwear brand debuted a style with Rains at Paris Fashion Week Men\u2019s<\/a>. Called the \u201cPuffer Boot,\u201d the shoe features a newly developed printed puffer element on the instep made of 90% air.<\/p>\n

Prior to working with Rains, Zellerfeld helped produce a version of the YZY boot<\/a> that was worn at Kanye West\u2019s controversial show<\/a> in Paris last October. The label has also previously produced runway styles for KidSuper<\/a> and Heron Preston.<\/p>\n","protected":false},"excerpt":{"rendered":"

The company has previously produced runway styles for KidSuper, Heron Preston and Rains.<\/p>\n","protected":false},"author":190673879,"featured_media":1203308753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":false,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"off","pmc-gallery":[],"categories":0,"subcategories":0,"mt_seo_title":"Zellerfeld Launches Open Beta Program for Its 3D Printed Shoes","mt_seo_description":"Zellerfeld has launched an open beta platform to the public where consumers can now choose from 15 designs of 3D printed shoes.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2023-02-15T22:13:50Z","apple_news_api_id":"59d194f4-d7b7-4cf1-8b73-1db2bcd31ac9","apple_news_api_modified_at":"2023-02-15T22:39:08Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AWdGU9Ne3TPGLcx2yvNMayQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[179,13879],"tags":[378236134,378235326,378246421,378248190],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[],"ep_custom_result":[],"coauthors":[378249663],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Heron Preston, KidSuper Collaborator Zellerfeld Launches Open Beta Program to Bring Its 3D-Printed Shoes to More Consumers","url":"http:\/\/footwearnews.com\/business\/retail\/zellerfeld-launches-open-beta-program-3d-printed-shoes-1203410683\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/business\/retail\/zellerfeld-launches-open-beta-program-3d-printed-shoes-1203410683\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2022\/06\/HERON01-VERSION-0.81-4.png?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2022\/06\/HERON01-VERSION-0.81-4.png"},"articleSection":"Retail","author":[{"@type":"Person","name":"Stephen Garner"}],"creator":["Stephen Garner"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["3d printed shoes","3d printing","heron preston","kidsuper","business","retail"],"dateCreated":"2023-02-15T21:40:14Z","datePublished":"2023-02-15T21:40:14Z","dateModified":"2023-02-15T22:38:47Z","pmc-gallery-linked-gallery":{}},"rendered":"