{"id":1203455507,"date":"2023-04-28T09:00:08","date_gmt":"2023-04-28T13:00:08","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203455507"},"modified":"2023-05-09T15:15:26","modified_gmt":"2023-05-09T19:15:26","slug":"dolce-vita-store-openings-soho-new-york-city-retail-news","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/retail\/dolce-vita-store-openings-soho-new-york-city-retail-news-1203455507\/","title":{"rendered":"Dolce Vita Enters SoHo With First New York Flagship Store"},"content":{"rendered":"

Dolce Vita is taking its next step forward into retail in a big way. The\u00a0affordable shoe brand<\/a> has opened its first flagship store in New York City, as of April 29. The moment marks its second retail location in the U.S., following Dolce Vita’s first store that opened in Los Angeles’ Melrose Place in 2006.<\/p>\n

The brand’s new location features a range of contemporary influences. Set on the corner of Broadway and Broome St. in New York’s SoHo neighborhood, the new Dolce Vita flagship includes an open, single-level space in hues of brown and cream, inspired by SoHo’s own minimalism. Emphasizing this are the space’s pale wood floors, iron beams and exposed brick walls, crafted by the brand with architect Aine Naughton.<\/span><\/p>\n

\n\n\t\n\t\t\"Dolce\t<\/span>\n\n\t\n\t\t
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Dolce Vita’s New York flagship store in SoHo, New York.<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
CREDIT: Courtesy of Dolce Vita<\/div>\n\t\t\t\n\t\t<\/figcaption>\n\n\t\n<\/figure>\n\n

“Everyone who knows, knows our flagship is situated in one of the best areas to shop in NYC, both for locals & tourists,”\u00a0<\/span>Kerry Norlin, Dolce Vita’s president, said in an exclusive interview with <\/span>Footwear News<\/em><\/span>.<\/span>“We knew after opening Melrose, Soho was the way to go.”<\/span><\/p>\n

Indeed, with its curved cream island displays, terra-cotta vases and long mirrors, the space’s geometric accents reference Dolce Vita’s contemporary nature while remaining open and relaxed. Plush cushions and chairs finish the space, aiming to inspire customers to socialize and further immerse themselves with the brand’s new range of sneakers, sandals, heels and handbags \u2014 which are favored by stars like\u00a0Zaya Wade<\/a>.<\/p>\n

\n\n\t\n\t\t\"Dolce\t<\/span>\n\n\t\n\t\t
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Dolce Vita’s New York flagship store in SoHo, New York.<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
CREDIT: Courtesy of Dolce Vita<\/div>\n\t\t\t\n\t\t<\/figcaption>\n\n\t\n<\/figure>\n\n

The New York boutique’s opening stems from\u00a0Dolce Vita’s<\/a> upward trajectory in its direct-to-consumer and wholesale businesses throughout the COVID-19 pandemic. According to Norlin, this and the drive to return to normalcy post-pandemic made April the right time for Dolce Vita to set retail roots in New York City.<\/p>\n

\n\n\t\n\t\t\"Dolce\t<\/span>\n\n\t\n\t\t
\n\n\t\t\t\t\t\t\t
Dolce Vita’s New York flagship store in SoHo, New York.<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
CREDIT: Courtesy of Dolce Vita<\/div>\n\t\t\t\n\t\t<\/figcaption>\n\n\t\n<\/figure>\n\n

“Now that everyone is out in the world again, we want our retail stores to connect our customer,” Norlin said, “To the product they know and love, to be able to be a part of the experience they\u2019ve familiarized themselves with on social media and really join our community as they are welcomed into our stores.”<\/span><\/p>\n

Dolce Vita<\/a>‘s new SoHo store is now open at\u00a0489 Broadway in New York City.<\/p>\n","protected":false},"excerpt":{"rendered":"

The location is the brand’s second, following its Los Angeles store in Melrose.<\/p>\n","protected":false},"author":190673833,"featured_media":1203455541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":false,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"off","pmc-gallery":[],"categories":0,"subcategories":0,"mt_seo_title":"Dolce Vita Enters SoHo With First New York Flagship Store","mt_seo_description":"Dolce Vita has opened its first New York flagship store in the city's SoHo neighborhood, complete with a modern, minimalist aesthetic.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2023-04-28T13:00:51Z","apple_news_api_id":"21f7d4bd-d354-4abd-a8dc-2df98ce21dfc","apple_news_api_modified_at":"2023-05-09T19:15:46Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AIffUvdNUSr2o3C35jOId_A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[179,13879],"tags":[378240771,378240209,2104701],"post_format":[],"_post-options":[378248993,378249343],"pmc_ads_suppression":[],"editorial":[],"ep_custom_result":[],"coauthors":[378249173],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Dolce Vita Enters SoHo With First New York Flagship Store","url":"http:\/\/footwearnews.com\/business\/retail\/dolce-vita-store-openings-soho-new-york-city-retail-news-1203455507\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/business\/retail\/dolce-vita-store-openings-soho-new-york-city-retail-news-1203455507\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2023\/04\/dolce-vita-storefront.jpg?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2023\/04\/dolce-vita-storefront.jpg"},"articleSection":"Retail","author":[{"@type":"Person","name":"Aaron Royce"}],"creator":["Aaron Royce"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["dolce vita","retail","store opening","business","add ecomm disclaimer","exclude from yahoo"],"dateCreated":"2023-04-28T13:00:08Z","datePublished":"2023-04-28T13:00:08Z","dateModified":"2023-05-09T19:15:26Z","pmc-gallery-linked-gallery":{}},"rendered":"