{"id":1203544432,"date":"2023-10-23T17:09:57","date_gmt":"2023-10-23T21:09:57","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203544432"},"modified":"2023-10-23T17:10:50","modified_gmt":"2023-10-23T21:10:50","slug":"steve-madden-buys-almost-famous-apparel","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/mergers-acquisitions\/steve-madden-buys-almost-famous-apparel-1203544432\/","title":{"rendered":"Steve Madden Buys Almost Famous in $52 Million\u00a0Deal"},"content":{"rendered":"<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p>Steve Madden is building in apparel.<\/p>\n<p><\/p>\n<p><\/p>\n<p>The <a  href=\"https:\/\/footwearnews.com\/shoes\/mens-footwear\/steve-madden-harlem-festival-culture-daquane-cherry-1203494322\/\"  data-type=\"post\"  data-id=\"1203494322\"  target=\"_blank\"  rel=\"noreferrer noopener\"  >footwear company<\/a> said it bought Almost Famous in a $52 million cash deal on Monday.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Almost Famous has been the exclusive licensee of the Madden NYC apparel line since its launch in 2022 and also makes private label goods for mass merchants, department stores and off-pricers.<\/p>\n<p><\/p>\n<p><\/p>\n<p>For the year ended Sept. 30, the private company logged revenues of about $163 million. The purchase price is subject to a working capital adjustment and also an earn-out based on <a  href=\"https:\/\/footwearnews.com\/business\/earnings\/steve-madden-2023-outlook-wholesale-weakness-q1-1203461611\/\"  data-type=\"post\"  data-id=\"1203461611\"  target=\"_blank\"  rel=\"noreferrer noopener\"  >financial performance<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Edward Rosenfeld, chairman and chief executive officer of Steve Madden, said the deal would \u201cenhance our apparel platform.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cWith its expertise in junior apparel and strength in value-priced channels, Almost Famous is a strong complement to our existing Steve Madden apparel business, which is focused on contemporary styling and is primarily distributed in department stores and e-commerce retailers,\u201d Rosenfeld said.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Former owners Peter Kossoy and Robbie Regina serve as co-presidents of Almost Famous and said, \u201cWe are proud of what we\u2019ve built at Almost Famous and look forward to partnering with Steve Madden to take the business to new heights in the coming years.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>Steve Madden has grown through acquisition before, for instance, by buying up the debt of Betsey Johnson and then taking control of the company in 2010. And in 2019, the company bought the digital native <a  href=\"https:\/\/footwearnews.com\/business\/retail\/greats-brand-refresh-strategy-steve-madden-1203403027\/\"  data-type=\"post\"  data-id=\"1203403027\"  target=\"_blank\"  rel=\"noreferrer noopener\"  >Greats sneaker brand<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Like other fashion companies this year, Steve Madden has confronted a choppy market that\u2019s had wholesale partners keeping cautious with their orders.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Rosenfeld told analysts on a conference call in August, \u201cWe will remain focused on executing our strategy for long-term growth, the foundation of which is driving closer connections with consumers through the combination of consistently trend-right product assortments and effective consumer engagement.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>The CEO pinpointed four long-term business drivers, including:<\/p>\n<p><\/p>\n<p><\/p>\n<ul><\/p>\n<li>Building the direct-to-consumer business, with a particular emphasis on digital.&nbsp;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Expanding in categories outside of footwear, including&nbsp;handbags and apparel.&nbsp;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Growing in international markets.<\/li>\n<p><\/p>\n<p><\/p>\n<li>Strengthening the core U.S. wholesale footwear business.<\/li>\n<p><\/ul>\n<p><\/p>\n<p><\/p>\n<p><strong><em>This story was reported by WWD and originally appeared on<\/em><\/strong> <em><strong><a  href=\"https:\/\/wwd.com\/business-news\/financial\/steve-madden-buys-almost-famous-52-million-ceo-rosenfeld-1235886354\/\"  target=\"_blank\"  rel=\"noreferrer noopener\"  >WWD.com<\/a>.<\/strong><\/em><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEO Edward Rosenfeld said the acquisition would \u201cenhance our apparel platform.\u201d<\/p>\n","protected":false},"author":374876648,"featured_media":1203364285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":["evan-clark"],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"on","pmc-gallery":[],"categories":0,"subcategories":0,"mt_seo_title":"Steve Madden Buys Almost Famous in 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