{"id":1203561889,"date":"2023-11-29T20:30:00","date_gmt":"2023-11-30T01:30:00","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203561889"},"modified":"2023-11-30T00:30:59","modified_gmt":"2023-11-30T05:30:59","slug":"adidas-samba-shoe-of-the-year-fnaa-2023","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/business-news\/adidas-samba-shoe-of-the-year-fnaa-2023-1203561889\/","title":{"rendered":"Adidas CEO Bjorn Gulden Tells Nike to ‘Watch Out’ as He Accepts Shoe of the Year Award at FN Achievement Awards 2023"},"content":{"rendered":"


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Rapper A$AP Nast presented the Shoe of the Year award<\/a> to Adidas AG CEO Bj\u00f8rn Gulden for the German athletic brand\u2019s Samba sneaker at the FN Achievement Awards on Wednesday night.<\/p>\n

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While accepting his award, Gulden playfully recalled the \u201cironic\u201d fact that the shoe he wore in the \u201880s to play soccer is now popular again. \u201cIt just goes to show my age,\u201d he said. \u201cBut thank you to my team for building the heat for this product and helping to spread the message.\u201d<\/p>\n

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Before he left the stage, Gulden had a cheeky message for Nike and its CEO John Donahoe, who was also present inside the Cipriani South Street ballroom on Wednesday night. \u201cTo the Nike people in the room, watch out,\u201d Gulden said. \u201cWe have a lot in the pipeline\u2026 not a joke.\u201d<\/p>\n

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The award comes nearly 75 years after Adidas debuted the Samba, which is once again having a major moment.<\/p>\n

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\"A$AP
A$AP Nast and Bj\u00f8rn Gulden. <\/figcaption><\/figure>\n

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Although built for the soccer pitch, the silhouette found new life among the style conscious, who also appreciate its accessible price. (The classic black and white look is priced at $100.)<\/p>\n

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And attention-grabbing collaborations with the likes of Pharrell Williams\u2019 Humanrace label<\/a>, Ronnie Fieg\u2019s Kith, Grace Wales Bonner<\/a>, Hello Kitty and others have only added fuel to the fire.<\/p>\n

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The shoe has certainly taken over social media<\/a> this year. On TikTok, #adidassamba has over 832 million views, while #samba has been used 7.7 million times on Instagram.<\/p>\n

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\"Bj\u00f8rn
Bj\u00f8rn Gulden.<\/figcaption><\/figure>\n

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The Samba also gained a loyal following of celebrities. Famous fans of the look include Kendall Jenner, Gigi Hadid, Jacob Elordi, Timoth\u00e9e Chalamet and Hailey Bieber, among others. They\u2019ve been seen wearing the style in unexpected ways \u2014 such as with mini dresses, long skirts and suiting \u2014 seemingly leading fashion fans to continue to adopt another TikTok trend, the \u201cwrong shoe theory.\u201d<\/p>\n

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For 37 years, the annual FN Achievement Awards \u2014 often called the \u201cShoe Oscars\u201d \u2014 have celebrated the style stars, best brand stories, ardent philanthropists, emerging talents and industry veterans. The 2023 event is supported by sponsors Authentic Brands Group, Birdies, Caleres, Crocs, FDRA, Nordstrom, Saucony and Vibram.<\/em> <\/p>\n

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Rapper A$AP Nast presented the award to Gulden at the ceremony on Wednesday night.<\/p>\n","protected":false},"author":190673879,"featured_media":1203562394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"featuredGallery","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{"title":"FNAA 2023 Photos: All the Looks From the Red Carpet, Live Updates","id":1203561954,"url":"https:\/\/footwearnews.com\/gallery\/fnaa-2023-photos\/","value":1203561954},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":0,"subcategories":0,"mt_seo_title":"Adidas Samba Wins Shoe of the Year Award FNAA 2023","mt_seo_description":"Adidas CEO Bj\u00f8rn Gulden accepted the Shoe of the Year award for the German brand\u2019s Samba sneaker at the FN Achievement Awards on Wednesday night.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2023-11-30T01:34:05Z","apple_news_api_id":"b7afef70-8833-4f52-b71a-8a07de35cb11","apple_news_api_modified_at":"2023-11-30T05:31:36Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAg==","apple_news_api_share_url":"https:\/\/apple.news\/At6_vcIgzT1K3GooH3jXLEQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[179,378251816],"tags":[378240181,377269232,376358185],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[],"ep_custom_result":[],"coauthors":[378249663],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Adidas CEO Bjorn Gulden Tells Nike to ‘Watch Out’ as He Accepts Shoe of the Year Award at FN Achievement Awards 2023","url":"http:\/\/footwearnews.com\/business\/business-news\/adidas-samba-shoe-of-the-year-fnaa-2023-1203561889\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/business\/business-news\/adidas-samba-shoe-of-the-year-fnaa-2023-1203561889\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2023\/11\/1821383768.jpg?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2023\/11\/1821383768.jpg"},"articleSection":"Business News","author":[{"@type":"Person","name":"Stephen Garner"}],"creator":["Stephen Garner"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["adidas","bjorn gulden","fnaa","business","business news"],"dateCreated":"2023-11-30T01:30:00Z","datePublished":"2023-11-30T01:30:00Z","dateModified":"2023-11-30T05:30:59Z","pmc-gallery-linked-gallery":{"title":"FNAA 2023 Photos: All the Looks From the Red Carpet, Live Updates","id":1203561954,"url":"https:\/\/footwearnews.com\/gallery\/fnaa-2023-photos\/","value":1203561954}},"rendered":"