{"id":1203611245,"date":"2024-04-10T00:01:00","date_gmt":"2024-04-10T04:01:00","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203611245"},"modified":"2024-04-09T14:35:13","modified_gmt":"2024-04-09T18:35:13","slug":"aquazzura-new-store-saint-tropez","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/retail\/aquazzura-new-store-saint-tropez-1203611245\/","title":{"rendered":"Aquazzura Goes To The French Riviera With New Store in Saint-Tropez"},"content":{"rendered":"


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Aquazzura is gearing up for the summer season with a new retail location <\/a>on the French Riviera.<\/p>\n

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The luxury footwear label is to open a store in Saint-Tropez next week, in the jet-set destination\u2019s central Place des Lices. The unit adds to the brand\u2019s flagship in Paris, as well as a key presence at prime department stores such as Galeries Lafayette and Le Bon March\u00e9, and further signals the company\u2019s push in the French market.<\/p>\n

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\u201cAquazzura itself is very much about the Riviera and celebrating summer This just seemed like the perfect location to keep a conversation with a lot of our clientele, who travel to Saint-Tropez every summer or have homes there and make it their base in Europe,\u201d said Edgardo Osorio, who founded the company in 2012.<\/p>\n

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\u201cI see an incredible potential in France, not only obviously with the French clients who we work really well with, but also the international one, whether it’s an American, Middle Eastern or European that travels there and shops and spends the summer,\u201d he continued, adding that the brand has been looking for the perfect spot for two years before setting roots on the city\u2019s iconic square. \u201cIt’s very visible with a lots of windows,\u201d Osorio teased about the project, revealing that it will mirror the spirit and summery flair of Aquazzura\u2019s store in Capri, rather than the ones opened in the fashion capitals.<\/p>\n

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To be sure, the new unit was designed in collaboration with Marie-Anne Oudejans, the Dutch artist and creative mind behind the Capri interior concept. The new space channels a seacoast-inspired ambiance with corals and nautical motifs; a color palette hinging on white, aqua and bright coral hues, as well as elements ranging from stripes and rattan details to hand-painted decorations.<\/p>\n

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Other key elements will include a tented shelving with bamboo and wicker accents, a patterned carpet, ample mirrors decorated with hand-painted seashells and a coral-shaped sculpture standing from a rounded sitting structure, surrounded by aqua-toned pillows.<\/p>\n

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An illustration teasing the new Aquazzura store in Saint-Tropez.<\/figcaption><\/figure>\n

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\u201cI wanted the boutique to feel like a room in a beach house\u2014fresh, summery and happy,\u201d said Osorio, who underscored that at least 30 percent of the assortment showcased in the space will be exclusive to the location. In addition to shoes, the store will also carry the brand\u2019s jewelry line and its handbag collection, which Osorio officially debuted with a bash in Paris last year.<\/p>\n

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The founder reiterated that Paris has become the most important European luxury city <\/a>for him and his brand, especially after Brexit. But Osorio is committed in further expanding Aquazzura\u2019s distribution footprint, which currently counts a network of over 300 retailers in 58 countries and standalone stores in top cities including Florence, Milan, Rome, New York, Miami, Doha, Dubai, S\u00e3o Paulo and Taipei, among others.<\/p>\n

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In particular, Osorio has plans for a further push the Middle East, which is one of the strongest growing areas for the brand. After opening a second store corner in Dubai recently, Aquazzura will unveil an outpost in Bahrain this month, and locations in Kuwait, Riyadh and Jeddah over the summer.<\/p>\n

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At the same time, Aquazzura will be branching out in the Spanish resort destination of Marbella, after having opened at Galeria Canalejas in Madrid, and make its official debut in India.<\/p>\n

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The store opening in New Delhi this summer will be strategic for the brand as Osorio sees the market\u2019s potential growing day by day.<\/p>\n

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\u201cI travel to India every year and I see the country growing and evolving more and more. That client, she might be wearing a sari, but if she’s buying luxury, she’s always wearing a European bag or shoe. So it\u2019s a huge opportunity and we want to be a part of that market early on,\u201d said Osorio, who noted the increasing number of wealthier Indian customers within Aquazzura\u2019s top clients.<\/p>\n

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\"The
The Aquazzura spring 2024 collection.<\/figcaption><\/figure>\n

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\u201cWe have a visibility within Bollywood, with local celebrities requesting our shoes all the time. And we do really well with party, bridal and occasion dressing, so just being a part of the incredible bridal market there would be an opportunity on its own,\u201d he noted.<\/p>\n

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The company\u2019s overarching strategy is to focus on its own standalone stores and e-commerce, embracing a direct-to-consumer approach to secure control on both the narrative and pricing.<\/p>\n

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Product-wise, collections will have to answer to the needs of the different local markets, climates and overall widening shelf space, as Osorio highlighted how assortment is expanding to cater to customers\u2019 lifestyle not only on special occasion but also for daily use.<\/p>\n

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\u201cI work together with my merchandising team to make sure that we address all the moments in [clients\u2019] lives\u2026 So it’s a much bigger collection than before maybe, but then gets divided by regions according to their needs,\u201d he said.<\/p>\n

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Ditto for bags, with designs multiplying and the clientele\u2019s feedback encouraging Osorio \u201cto experiment and really go into the DNA of the brand, so for me it’s been a great learning experience.\u201d<\/p>\n

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\"The
The Aquazzura spring 2024 collection.<\/figcaption><\/figure>\n

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For the future, the founder is eying the launch of eyewear and fragrances with specialized partners, while the long gestation of a men\u2019s shoe line \u2013 a project he teased several times since the pandemic \u2013 is still ongoing.<\/p>\n

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\u201cI’ve been wanting to do it for a while and it’s definitely something that I would like to do in the next year, year and a half, hopefully,\u201d he said. \u201cI\u2019ve been experimenting with lasts, constructions and different things, and I want to make sure I launch it when I think is the right time. I’m not in a rush. It sometimes needs to sit and hibernate for a while before it sees the light of day, but I’m excited.\u201d<\/p>\n

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Next on his agenda is the reveal of the brand\u2019s new tableware collection during Salone del Mobile here next week. For the occasion, Aquazzura will add two families to its home line debuted in 2022: a porcelain one defined by Osorio as the new \u201cclassic collection, that can be used all year long, in any kind of house,\u201d and a more flamboyant ceramic one, hand-painted by artisans hailing from Southern Italy. Both will be flanked with their own linens and glassware, too.<\/p>\n

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Founder and creative director Edgardo Osorio also plans a further push in the Middle East and the brand\u2019s retail debut in India this summer.<\/p>\n","protected":false},"author":106814315,"featured_media":1203611249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":179,"subcategories":13879,"mt_seo_title":"Aquazzura's French Riviera Store in Saint-Tropez: Opening, Details","mt_seo_description":"Aquazzura\u2019s Edgardo Osorio talked the brand\u2019s new store in Saint-Tropez and upcoming openings in Bahrain, Kuwait, Riyadh, Jeddah and New Delhi.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-04-10T04:01:28Z","apple_news_api_id":"02173251-abc6-404a-a4f4-57deee727e31","apple_news_api_modified_at":"2024-04-10T04:01:28Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AAhcyUavGQEqk9Ffe7nJ-MQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[179,13879],"tags":[378240160,4704,378327683],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[],"ep_custom_result":[],"coauthors":[378235985],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Aquazzura Goes To The French Riviera With New Store in Saint-Tropez","url":"http:\/\/footwearnews.com\/business\/retail\/aquazzura-new-store-saint-tropez-1203611245\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/business\/retail\/aquazzura-new-store-saint-tropez-1203611245\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/04\/AQUAZZURA-SS24-OFFICIAL-IMAGES_-BY-DESIREE-MATTSSON-3.jpg?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/04\/AQUAZZURA-SS24-OFFICIAL-IMAGES_-BY-DESIREE-MATTSSON-3.jpg"},"articleSection":"Retail","author":[{"@type":"Person","name":"Sandra Salibian"}],"creator":["Sandra Salibian"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["aquazzura","france","retail","business"],"dateCreated":"2024-04-10T04:01:00Z","datePublished":"2024-04-10T04:01:00Z","dateModified":"2024-04-10T04:01:00Z","pmc-gallery-linked-gallery":{}},"rendered":"