{"id":1203640975,"date":"2024-05-19T12:58:28","date_gmt":"2024-05-19T16:58:28","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203640975"},"modified":"2024-05-19T15:22:00","modified_gmt":"2024-05-19T19:22:00","slug":"adidas-making-cheaper-versions-samba","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/shoes\/sneaker-news\/adidas-making-cheaper-versions-samba-1203640975\/","title":{"rendered":"Adidas Is Making Cheaper Versions of the Samba and Other Popular Shoes"},"content":{"rendered":"


\n<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n


\n<\/p>\n

<\/p>\n

Adidas AG CEO Bj\u00f8rn Gulden on Thursday told shareholders that variations of the 2023 FN Achievement Awards Shoe of the Year winner<\/a> and some of the brand’s other popular sneakers will soon become more accessible. <\/p>\n

<\/p>\n

<\/p>\n

The promise came during Adidas\u2019 2024 Annual General Meeting<\/a> in F\u00fcrth, Germany, which took place the morning of May 16. As picked up by Reuters<\/a>, Gulden signaled to investors that Adidas will continue to push cheaper versions of some of its most popular shoes such as Samba in effort to further grow the trend. <\/p>\n

<\/p>\n

<\/p>\n

\"\"<\/figure>\n

<\/p>\n

<\/p>\n

“It’s important to understand that not everyone can afford to buy a shoe for 120 or 150 [euro], but everyone wants to take part in the same trends,” Gulden said. The announcement was accompanied by a slide presentation which showed plans to push similar models at price points ranging from \u20ac60 to \u20ac80. <\/p>\n

<\/p>\n

<\/p>\n

Some of the shoes, such as the Samba-like VL Court<\/a>, the Campus-adjacent Grand Court<\/a>, and the Stan Smith-leaning Advantage<\/a>, are already on the market. During Spring\/Summer 2025, there are plans to introduce budget-friendly lifestyle running, Spezial, and Superstar models. \u00a0<\/p>\n

<\/p>\n

<\/p>\n

\"Adidas,<\/figure>\n

<\/p>\n

<\/p>\n

Wales Bonner x Adidas Samba.<\/p>\n

<\/p>\n

<\/p>\n

The most ubiquitous iteration of the model currently is the Samba OG<\/a>, which retails starting at $100. Premium makeups of the shoe, such as the popular Wales Bonner collaboration<\/a>, have been priced as high as $250. <\/p>\n

<\/p>\n

<\/p>\n

“What we do at the top, 100 [dollars] and higher, we’re bringing that down,” Gulden said.<\/p>\n

<\/p>\n

<\/p>\n

The Adidas CEO added that the lower-priced models will be sold through budget retailers such as Deichmann and Intersport. <\/p>\n

<\/p>\n

<\/p>\n

Footwear brands will commonly offer \u201ctakedown\u201d models, which feature similar designs as popular shoes at a fraction of the price, often forgoing premium materials and technologies to cut down on costs.<\/p>\n

<\/p>\n

<\/p>\n

In related news, Adidas will release next week a ruffle-covered Samba collaboration with Chinese designer Caroline Hu<\/a>.<\/p>\n

<\/p>\n


\n<\/p>\n

<\/p>\n

<\/p>\n


\n<\/p>\n","protected":false},"excerpt":{"rendered":"

The on-trend styles will become even more accessible. <\/p>\n","protected":false},"author":108355799,"featured_media":1203640976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":630,"subcategories":378240050,"mt_seo_title":"Adidas Is Making Cheaper Versions of the Samba and Other Popular Shoes","mt_seo_description":"Adidas CEO Bjorn Gulden announces the brand will soon offer less expensive versions of the Samba and other popular shoes as the trend grows. ","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-05-19T16:58:41Z","apple_news_api_id":"0325973f-954e-4c1f-b308-ac07918decd5","apple_news_api_modified_at":"2024-05-19T19:16:58Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAg==","apple_news_api_share_url":"https:\/\/apple.news\/AAyWXP5VOTB-zCKwHkY3s1Q","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[630,378240050],"tags":[378240181,378247414,377269232],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[],"ep_custom_result":[],"coauthors":[378248227],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Adidas Is Making Cheaper Versions of the Samba and Other Popular Shoes","url":"http:\/\/footwearnews.com\/shoes\/sneaker-news\/adidas-making-cheaper-versions-samba-1203640975\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/shoes\/sneaker-news\/adidas-making-cheaper-versions-samba-1203640975\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/05\/adidas-samba.jpg?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/05\/adidas-samba.jpg"},"articleSection":"Sneaker News","author":[{"@type":"Person","name":"Riley Jones"}],"creator":["Riley Jones"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["adidas","adidas samba sneakers","bjorn gulden","shoes","sneaker news"],"dateCreated":"2024-05-19T16:58:28Z","datePublished":"2024-05-19T16:58:28Z","dateModified":"2024-05-19T19:22:00Z","pmc-gallery-linked-gallery":{}},"rendered":"