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According to the Deckers-owned running brand, the new store has been designed with natural design elements and features interactive displays that tap into Hoka\u2019s ethos of \u201cjoyful movement and commitment to movement and motion for all.\u201d<\/p>\n
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Guido Geilenkirchen, vice president and general manager of Hoka EMEA, said in a statement that the opening pays tribute to the French runners that have supported the brand since its launch.<\/p>\n
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\u201cWe\u2019re proud to welcome them to the new Hoka store, where they\u2019ll find their favorite products as well as our latest innovations,\u201d Geilenkirchen said. \u201cThis opening also fits in with a commitment to creating a long-term relationship with Parisians and urban runners. Now more than ever, Paris is the 2024 capital of sports and we\u2019re thrilled to be a part of it.\u201d<\/p>\n
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Deckers chief executive officer Dave Powers also spoke about the Paris store opening briefly on the company\u2019s fourth quarter earnings call last week. <\/p>\n
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\u201cThough only open for a short time, we have been very encouraged by the consumer feedback, conversion and broad product adoption,\u201d Powers said. \u201cWe are excited for Hoka to have a footing in this important market, particularly as the location expects to see high traffic during the upcoming summer Olympics.\u201d<\/p>\n
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<\/p>\n <\/p>\n <\/p>\n The opening comes as the brand focuses on international expansion after debuting its first London flagship<\/a> in October. At the time of the opening, the London store was the first location in Hoka\u2019s fleet to unveil its new design concept.<\/p>\n <\/p>\n <\/p>\n \u201cAligned with our strategy to solidify Hoka as a global player, international regions are driving particularly strong gains in awareness, increasing more than 80 percent versus the prior year,\u201d Powers told analysts on last week\u2019s call.<\/p>\n <\/p>\n <\/p>\n \u201cGlobal consumers who identify as runners remain our highest awareness group and continue to see strong increases, but we are also seeing really powerful growth among consumers who are more general fitness oriented,\u201d the soon-to-be retired<\/a> CEO added. \u201cWhile Hoka is increasing its awareness across all age groups, growth is strongest among 18- to 34-year-olds globally with brand awareness among this influential age group nearly doubling year-over-year.\u201d<\/p>\n <\/p>\n <\/p>\n![\"Hoka,](\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/05\/A7404999.jpg?w=1024\")
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