{"id":1203657350,"date":"2024-06-24T15:02:26","date_gmt":"2024-06-24T19:02:26","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203657350"},"modified":"2024-06-24T15:03:08","modified_gmt":"2024-06-24T19:03:08","slug":"athletic-footwear-brands-paris-fashion-week-mens-june-2024","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/business-news\/athletic-footwear-brands-paris-fashion-week-mens-june-2024-1203657350\/","title":{"rendered":"Athletic Footwear Brands Show Up in Full Force at Paris Fashion Week Men’s – Showcasing New Collabs, Innovation and More"},"content":{"rendered":"


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As the Summer Olympic Games quickly approach, it was no surprise to see a large number of athletic brands activating around Paris Fashion Week Men\u2019s this month.<\/p>\n

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Asics, Saucony and Salomon have hosted large pop-up showrooms \u2013 often in the Marais district \u2013 for retail buyers and press for a few seasons now. More athletic brands joined the conversation this season, and big names like Nike, Adidas and New Balance continued to make a splash on the runway.<\/p>\n

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Here, we showcase the major news from biggest names in athletic footwear during Paris Fashion Week Men’s.<\/p>\n

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Adidas<\/h2>\n

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\"Adidas,
Adidas Y-3’s latest sneaker range for spring 2025.<\/figcaption><\/figure>\n

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Adidas unveiled new styles of its highly sought-after tie-up with Wales Bonner as well as its spring\/summer 2025 sneaker drop for Y-3. <\/p>\n

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At Wales Bonner, the duo showed a new footwear silhouette for their collaboration, the Country Low, which is issued in a khaki suede or in black and white leather with perforated three-stripe motif. Another highlight is a deconstructed version of the Superstar Hi-top sneaker in lush suede.<\/p>\n

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At Y-3\u2019s runway show on Friday<\/a>, Adidas offered up its latest Regu sneaker, which was a reinterpreted take on a low-profile shoe from the first Adidas and Yohji Yamamoto collaboration. Plus, the new Y-3 Zodai signals a step into the future as the iconic Adidas Superstar is subverted in three iterations with exaggerated yet ultra-lightweight constructions. Elsewhere in the collection, canvas overflows the Nizza boot and the Stan Smith is made adaptable with velcro straps.<\/p>\n

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Asics<\/h2>\n

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\"Asics,
The Ronnie Fieg for Asics Gel-Kayano 12.1 and the Field Trip Recordings x Asics Gel-Kayano 14 by Zack Bia.<\/figcaption><\/figure>\n

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Asics made its presence known<\/a>, with a pop-up store featuring some of its newest collaborations and in-line Sportstyle models as well as a slate of special events. The three-day pop-up, which marked the third time the athletic brand hosted this event during Paris Fashion Week, saw collections from four collaborators \u2013 including Cecilie Bahnsen, Kengo Kuma & Associates, Doublet and Up There \u2013 launched each day.<\/p>\n

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In addition, Asics also hosted a private dinner at Kith\u2019s Paris flagship store to toast founder Ronnie Fieg\u2019s new Asics Gel-Kayano 12.1 sneakers, which officially launched on Monday. Plus, the Japanese footwear brand hosted a separate Parisian pop-up for its latest sneaker with DJ and producer Zack Bia in celebration of his forthcoming sneaker collaboration with his imprint Field Trip Recordings. Finally, music platform NTS Radio linked up with Asics at this year\u2019s F\u00eate de la Musique on Friday for a free party at the Ecole Duperr\u00e9 Paris.<\/p>\n

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Nike<\/h2>\n

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Nike previewed over 30 upcoming footwear styles and apparel pieces.<\/figcaption><\/figure>\n

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Nike geared up for its big Olympic moment last week with two activations around Paris. The brand hosted a livestream on the Nike\u2019s SNKRS app that took place at the Centre Pompidou \u2013 which will serve as a centerpiece at the Summer Games \u2013 where the athletic brand teased over 30 upcoming footwear styles<\/a> and apparel pieces.<\/p>\n

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The brand previewed the women\u2019s Air Max SNDR Gore-Tex and a lifestyle adaptation of the Total 90 III SP football boot, along with fresh takes on the Air Zoom Spiridon, Air Flightposite and Air Foamposite One. <\/p>\n

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Nike also hosted press at its Paris HQ above its House of Innovation flagship on the Champs-\u00c9lys\u00e9es. At this event, the brand showed off some other sneakers it\u2019s investing in throughout the coming months \u2013 including the satin Cortez sneaker in the lifestyle category and its Olympic staple, the Alphafly super shoe line.<\/p>\n

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Plus on the runway, Nike teased teased fresh takes of its ongoing collaborations with Comme des Gar\u00e7ons Homme Plus<\/a> and Sacai<\/a>, which are sure to be must-haves next spring.<\/p>\n

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New Balance<\/h2>\n

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\"New
Auralee’s latest sneaker with New Balance.<\/figcaption><\/figure>\n

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New Balance showed up in a few places in Paris this season. First up, the footwear brand showed off its latest sneaker collab with Auralee during the Japanese fashion brand\u2019s spring\/summer 2025 show. This time, the duo has teamed up on two colorways of the New Balance 475 sneaker \u2013 a style originally designed in the mid-1980s. This latest sneaker follows the two companies robust collab calendar, which saw drops of the Wrpd Runner, 1906R, 550 and 990v4.<\/p>\n

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New Balance also previewed its newest shoe with Southern California-based streetwear brand Basketcase with a pop-up gallery in the Marais district. In its third Paris Fashion Week pop-up, Basketcase showed off its futuristically dark-meets-chrome New Balance 1906AD sneaker with a special shopping event that caused a line of eager sneakerheads to queue on Rue Chapon waiting to grab their own pairs of the silhouette.<\/p>\n

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Puma<\/h2>\n

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\"Puma,
Puma’s latest offering from A$AP Rock and its collab with LGN.<\/figcaption><\/figure>\n

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Puma\u2019s big moment came on Friday night with the debut of its latest project with A$AP Rocky<\/a> at the musicians AWGE show in Paris. The limited re-issue of the OG Inhale shoe from 2000 in summer melon-high risk red, which launched in May, was styled for the AWGE runway. Hand-picked from the Puma archive by Rocky himself, the limited re-issue of the Inhale could also be seen in a variety of new colors coming this fall. In addition, the classic Puma Speedcat featured in both black and red hit the runway as well as a 3D printed Mostro sneaker.<\/p>\n

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Earlier in the week, Puma popped up again on the runway via a shoe collab with LGN Louis Gabriel Nouchi. For this tie-up, Nouchi took on Puma\u2019s Mostro style and transformed into a slip-on mule. This version is crafted from molded EVA foam and highlights the Mostro’s distinctive anatomical sole and signature studs. The style is available in LGN’s signature colors of deep black and bone white.<\/p>\n

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Salomon<\/h2>\n

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\"Salomon,
Salomon hosted several activations during Paris fashion week.<\/figcaption><\/figure>\n

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Salomon took over the two-story 116 Rue De Turenne to host its Sportstyle hub for retailers and press this week. While showcasing its top secret collabs for spring 2025, the space also featured a lounge and space that hosted a workshop inspired by the signature cage seen on many of Salomon\u2019s sneakers.<\/p>\n

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In addition to this pop-up, Salomon also hosted a group run, a cocktail party to toast its collaboration with Hartcopy at its new Sportstyle store in the Marais, a community brunch at Huddle Coffee and a party for F\u00eate de la Musique on Friday night.<\/p>\n

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Saucony<\/h2>\n

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\"Saucony,
Outside of Saucony’s Comfort Zone<\/figcaption><\/figure>\n

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The Wolverine Worldwide-owned company held two activations in Paris. House of Saucony featured the relaunch of the Matrix sneaker \u2013 slated to make its official comeback next spring. Those who can\u2019t wait that long, however, will see the style make an appearance in November with Saucony\u2019s latest tie-up with Jae Tips<\/a>.<\/p>\n

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In addition to this Marais home base, Saucony teamed up with Parisian retailer Distance for its \u201cComfort Zone\u201d pop-up, which focused on the soon-to-launch Hurricane 24 sneaker and the foam within the product that sets it apart from other products on the market.<\/p>\n

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Vans<\/h2>\n

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\"Vans,<\/figure>\n

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Vans held an epic bash<\/a> blending the energy of Paris Fashion Week, Go Skateboarding Day and F\u00eate de la Musique outside of the Sacr\u00e9-Coeur Basilica. The event was the culmination of a week-long slate of activations including a skate jam honoring Anthony Van Engelen and his impact on footwear design progression with the launch of the AVE 2.0 on Tuesday. This was followed by the opening of Vans brand curator and legendary photographer, “Atiba Jefferson: Skate Photography Exhibition,” in partnership with Architecture c\/o Virgil Abloh, on Wednesday.<\/p>\n

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Adidas, Asics, Nike, Salomon, Saucony and Vans were among the athletic brands that made their presence known during Paris fashion week.<\/p>\n","protected":false},"author":190673879,"featured_media":1203657495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":179,"subcategories":378251816,"mt_seo_title":"Athletic Footwear Brands Showcase Latest Styles at Paris Fashion Week","mt_seo_description":"Athletic footwear brands including Adidas, Nike, Asics, Saucony and New Balance showcased some of their latest sneakers at Paris Fashion Week Men's.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-06-24T19:02:50Z","apple_news_api_id":"02a34177-f176-4d63-a59e-ca92ae6d0b12","apple_news_api_modified_at":"2024-06-24T19:02:50Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AAqNBd_F2TWOlnsqSrm0LEg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[179,378251816],"tags":[378240181,378240020,378247383],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[],"ep_custom_result":[],"coauthors":[378249663],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Athletic Footwear Brands Show Up in Full Force at Paris Fashion Week Men’s – Showcasing New Collabs, Innovation and More","url":"http:\/\/footwearnews.com\/business\/business-news\/athletic-footwear-brands-paris-fashion-week-mens-june-2024-1203657350\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/business\/business-news\/athletic-footwear-brands-paris-fashion-week-mens-june-2024-1203657350\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/06\/PAris-shoes.jpg?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/06\/PAris-shoes.jpg"},"articleSection":"Business News","author":[{"@type":"Person","name":"Stephen Garner"}],"creator":["Stephen Garner"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["adidas","nike","paris fashion week men's","business","business news"],"dateCreated":"2024-06-24T19:02:26Z","datePublished":"2024-06-24T19:02:26Z","dateModified":"2024-06-24T19:03:08Z","pmc-gallery-linked-gallery":{}},"rendered":"