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As Hoka continues its winning streak in the first quarter of fiscal 2025, Deckers Brands executives are laser focused on building its wholesale business.<\/p>\n
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On the company\u2019s first quarter earnings call on Thursday, Deckers Brands\u2019 incoming president and chief executive officer Stefano Caroti<\/a> dubbed fiscal 2025 \u201ca year of wholesale growth\u201d for Hoka, adding that the star running brand is seeing an expansion of both shelf space and new doors within the segment this year.<\/p>\n <\/p>\n <\/p>\n Caroti also noted on Thursday that some of the retailers expanding Hoka distribution are Dick’s Sporting Goods, Foot Locker, Intersport in Europe, Top Sport in China, Sport Chek in Canada and JD Sports<\/a> in the U.S., Europe and Asia.<\/p>\n <\/p>\n <\/p>\n Results of this emphasis on growth were already seen in the first quarter, with Hoka bringing in $333 million in wholesale sales in the period, a 27.7 percent increase from the same time last year. Overall net sales at Hoka in the period were $545.2 million, up 29.7 percent from $420.5 million in Q1 2024.<\/p>\n <\/p>\n <\/p>\n Outgoing president and CEO Dave Powers<\/a> added on Thursday\u2019s call that Q1\u2019s wholesale growth was mostly due to the brand refilling inventory in the channel and continuing to see high levels of full price sell-through.<\/p>\n <\/p>\n <\/p>\n \u201cPart of our approach to building Hoka brand awareness is through expanded points of distribution with key partners,\u201d Powers said. \u201cDuring the quarter, we added strategic doors with select partners around the world, which contributed to Hoka wholesale growth in the quarter. We also continued adding shelf space and gaining market share.\u201d<\/p>\n <\/p>\n <\/p>\n Overall, Powers said that Hoka\u2019s performance in the quarter was driven by the brand’s \u201ccompelling product assortment,\u201d including new launches, which experienced strong demand across the brand’s global marketplace.<\/p>\n <\/p>\n <\/p>\n \u201cMore specifically, top styles like the Clifton and Bondi continued to experience healthy growth,\u201d Powers said. \u201cEmerging franchises like the Mach, Transport and Kawana drove outsized gains and new styles like the Skyward X, Cielo X1<\/a> and Skyflow brought incremental volume and attention to the brand through segmentation and greater innovation.\u201d<\/p>\n <\/p>\n <\/p>\n The Clifton and Bondi models remain the leading franchises for Hoka, Powers added. \u201cThe brand continues to build demand for these popular franchises through distribution segmentation as the introduction of model updates increasingly allow for differentiation of key partners to satisfy incremental demand and limited-edition lifestyle treatments and collaborations that regularly sell out offering unique versions of these hero styles,\u201d he said.<\/p>\n <\/p>\n <\/p>\n