{"id":1203677028,"date":"2024-08-15T16:48:20","date_gmt":"2024-08-15T20:48:20","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203677028"},"modified":"2024-08-15T16:48:22","modified_gmt":"2024-08-15T20:48:22","slug":"spanx-sara-blakely-new-footwear-company-sneex","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/shoes\/womens-footwear\/spanx-sara-blakely-new-footwear-company-sneex-1203677028\/","title":{"rendered":"Spanx Founder Sara Blakely Launches New Footwear Company, Sneex"},"content":{"rendered":"


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Spanx founder Sara Blakely is going back to her roots. The businesswoman has a new startup venture in the works and this time around she’s tackling shoes. <\/p>\n

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On Aug. 20, Blakely is launching Sneex, a footwear company focused on making comfortable high heels. <\/p>\n

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“I\u2019ve been secretly working on\/dreaming about something for years. A new invention, and a new brand,” she posted on Instagram. <\/p>\n

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According to the brand’s site, Blakely has been working on the shoes for nine years. The patented design features a sneaker-stiletto hybrid (cheekily called hy-heels), made in Spain, featuring a 78mm heel, napa leather, Italian mesh and suede materials. The goal of the design, which also includes re-engineered weight distribution, a comfortable toe box and arch support, is to addresses major pain points in a traditional high heel.<\/p>\n

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“Back in start up mode. Let\u2019s GOOOO! Another company with boxes in the garage. Reliving my [Spanx] days for sure. Only this time I actually have a garage. When I started Spanx I was in an apartment and they left all the boxes on my front porch. Oh\u2026 and I\u2019ve got 4 kids in start-up mode now,” she captioned on Instagram on Wednesday.<\/p>\n

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Blakely is no stranger to creating fresh, new product. She founded Spanx in 2000, and in 2021, Private equity giant Blackstone bought a majority stake in the shapewear company in a deal that valued the company at $1.2 billion at the time.<\/p>\n

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There are currently three styles available to shop now in multiple colorways, retailing from $395 to $595. Take a look.<\/a><\/p>\n

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Can she create another billion-dollar brand with her new sneaker-stilettos?<\/p>\n","protected":false},"author":26312767,"featured_media":1203677315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":630,"subcategories":378240562,"mt_seo_title":"Spanx Founder Sara Blakely Launches New Footwear Company","mt_seo_description":"Spanx founder Sara Blakely is launching a new footwear brand, Sneex, featuring a comfortable heel for women with a sneaker-stiletto design.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-08-15T20:48:38Z","apple_news_api_id":"5712418b-7abb-45a9-8c50-405295bf7a96","apple_news_api_modified_at":"2024-08-15T20:48:38Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AVxJBi3q7RamMUEBSlb96lg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[630,378240562],"tags":[378248002,452919],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[378246937,378246939],"ep_custom_result":[],"coauthors":[308876334],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Spanx Founder Sara Blakely Launches New Footwear Company, Sneex","url":"http:\/\/footwearnews.com\/shoes\/womens-footwear\/spanx-sara-blakely-new-footwear-company-sneex-1203677028\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/shoes\/womens-footwear\/spanx-sara-blakely-new-footwear-company-sneex-1203677028\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/08\/sara-blakely.jpg?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/08\/sara-blakely.jpg"},"articleSection":"Women\u2019s Footwear","author":[{"@type":"Person","name":"Nikara Johns"}],"creator":["Nikara Johns"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["spanx","women's shoes","shoes","women\u2019s footwear","daily headlines","two column \u2013 daily"],"dateCreated":"2024-08-15T20:48:20Z","datePublished":"2024-08-15T20:48:20Z","dateModified":"2024-08-15T20:48:22Z","pmc-gallery-linked-gallery":{}},"rendered":"