{"id":1203681767,"date":"2024-11-23T12:57:13","date_gmt":"2024-11-23T17:57:13","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203681767"},"modified":"2024-11-23T15:51:40","modified_gmt":"2024-11-23T20:51:40","slug":"jjjjound-new-balance-993-release-date","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/shoes\/sneaker-news\/jjjjound-new-balance-993-release-date-1203681767\/","title":{"rendered":"JJJJound Reveals Latest New Balance Collaboration Coming Out Holiday 2024"},"content":{"rendered":"


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Update: Nov. 23, 2024 at 1:00 p.m. ET<\/strong>:<\/p>\n

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Months after a New Balance 993 collaboration was quietly teased in a lookbook for its Levi’s collection, Montreal creative agency JJJJound has unveiled the new project, confirming that it will include two different colorways.<\/p>\n

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In addition to the style seen in the Levi’s lookbook, JJJJound will bring back what is arguably its most popular colorway: the gray look it has previously used on New Balance’s 990v3, 992<\/a> and 991<\/a> sneakers.<\/p>\n

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While similar, the two shoes feature key differences. The gray style uses a white\/cream midsole and a reflective silver tongue, while the previously seen keeps its two-tone look consistent with a black midsole and black suede tongue.<\/p>\n

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Both of the JJJJound x New Balance 993 sneakers are part of the sportswear brand’s made in USA line, which includes footwear with a minimum of 70 percent of its manufacturing done domestically. <\/p>\n

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The official colorway names for the pairs are “Military Urban Gray\/Angora” (SKU U993JJ) and “Military Urban Gray\/Black” (SKU U993JD).<\/p>\n

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An exact release date and pricing have not yet been announced, but both pairs are expected to be launched in December from jjjjound.com<\/a>. Readers can expect more details soon. <\/p>\n

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JJJJound x New Balance 993 in ‘Military Urban Gray\/Angora.’ Credit: @jjjjound<\/figcaption><\/figure>\n

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JJJJound x New Balance 993 in ‘Military Urban Gray\/Black.’ Credit: @jjjjound<\/figcaption><\/figure>\n

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What We Originally Reported on Aug. 29, 2024<\/strong><\/p>\n

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These days, rollouts for collaborative sneakers are as lavish as ever; multi-month bouts of anticipation, short film advertisements and quirky campaigns are the norm. But every now and then, a brand will sneakily sprinkle in a teaser for an upcoming product, and that\u2019s exactly what it looks like JJJJound is up to here.<\/p>\n

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In a lookbook shoot for its second JJJJound x Levi\u2019s collection, launching September 6, the Montreal-based creative studio subtly included a previously unseen footwear project. Based on the teaser, it looks like a JJJJound x New Balance 993 is in the works which mimics the duo\u2019s previous work on 2022\u2019s 990v3 release<\/a>. <\/p>\n

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JJJJound x New Balance 993. Credit: JJJJound<\/figcaption><\/figure>\n

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The brown hues of that pair appear a bit more muted and olive-leaning on the 993, but otherwise the two collaborations follow the same blueprints. Both shoes don solid black midsoles, earth tone suede-and-mesh uppers, and contrasting black accents which break up the drab upper. <\/p>\n

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It is this simplistic yet nuanced formula that fans have come to expect from JJJJound, which has delivered a number of coveted New Balance collaborations since the brand\u2019s first project together, a gray 990v4, in 2018.<\/p>\n

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And speaking of that first JJJJound x New Balance 990v4 collaboration, a similar looking pair was also featured in the Levi\u2019s lookbook. However, based on its weathered appearance, it\u2019s likely this pair is an original from \u201918 rather than an upcoming release.<\/p>\n

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JJJJound x New Balance 990v4. Credit: JJJJound<\/figcaption><\/figure>\n

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JJJJound was founded by Justin R. Saunders and began in 2006 as a self-described \u201cdigital mood board.\u201d A popular Tumblr blog throughout the late 2000s and early 2010s, the brand evolved into the design studio it\u2019s known as today. <\/p>\n

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Aside from New Balance, JJJJound has collaborated with a number of footwear brands including A Bathing Ape<\/a>, Adidas<\/a>, Asics<\/a>, Blackstock & Weber, Crocs<\/a>, Dr. Martens, Padmore & Barnes, Puma<\/a>, Reebok<\/a>, ROA and Vans<\/a>.<\/p>\n

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As for the JJJJound x New Balance 993, it\u2019s likely that the project will be announced soon and released during the fall 2024 season. Readers can check back here for updates including confirmed release and pricing details.<\/p>\n

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JJJJound x New Balance 993 (On Model). Credit: JJJJound<\/figcaption><\/figure>\n

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JJJJound x New Balance 990v4 (On Model). Credit: JJJJound<\/figcaption><\/figure>\n

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Two ‘Military Urban Gray’ JJJJound x New Balance 993 colorways are set to be released soon. <\/p>\n","protected":false},"author":108355799,"featured_media":1234734455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":630,"subcategories":378240050,"mt_seo_title":"JJJJound x New Balance 993 Release Date U993JJ U993JD","mt_seo_description":"Montreal-based creative studio JJJJound is releasing two New Balance 993 sneaker collaborations during holiday 2024. Find release date details here.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-08-29T16:37:40Z","apple_news_api_id":"9e3d8bf0-01a4-44fd-9925-22ddae08cc36","apple_news_api_modified_at":"2024-11-23T20:51:35Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAABA==","apple_news_api_share_url":"https:\/\/apple.news\/Anj2L8AGkRP2ZJSLdrgjMNg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[630,378240050],"tags":[15888,378239665,378248411,378239924],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[],"ep_custom_result":[],"coauthors":[378248227],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"JJJJound Reveals Latest New Balance Collaboration Coming Out Holiday 2024","url":"http:\/\/footwearnews.com\/shoes\/sneaker-news\/jjjjound-new-balance-993-release-date-1203681767\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/shoes\/sneaker-news\/jjjjound-new-balance-993-release-date-1203681767\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/jjjjound-new-balance-993.jpg?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/jjjjound-new-balance-993.jpg"},"articleSection":"Sneaker News","author":[{"@type":"Person","name":"Riley Jones"}],"creator":["Riley Jones"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["collaboration","collaborations","jjjjound","new balance","shoes","sneaker news"],"dateCreated":"2024-11-23T17:57:13Z","datePublished":"2024-11-23T17:57:13Z","dateModified":"2024-11-23T20:51:40Z","pmc-gallery-linked-gallery":{}},"rendered":"