{"id":1203695949,"date":"2024-09-27T14:00:50","date_gmt":"2024-09-27T18:00:50","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203695949"},"modified":"2024-09-28T22:26:35","modified_gmt":"2024-09-29T02:26:35","slug":"asap-rocky-celebrates-puma-collection-drop-nyc","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/shoes\/sneaker-news\/asap-rocky-celebrates-puma-collection-drop-nyc-1203695949\/","title":{"rendered":"A$AP Rocky Stops Traffic as He Celebrates Latest Puma Collection Drop in NYC"},"content":{"rendered":"


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A$AP Rocky took to the streets of New York on Thursday night to celebrate his latest motorsport-inspired collection of Puma footwear, apparel and accessories.<\/p>\n

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For the launch, the rapper hosted an intimate group of friends of the brand for a private collection preview, after which, Rocky led the crowd through the streets of New York to The Blond for celebratory cocktails. Along his Thursday night stroll, Rocky stopped traffic on Canal Street to snap some photos for fans and to pose in front of an ad for his latest collab.<\/p>\n

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Since Rocky joined Puma late last year<\/a> as the creative director for the brand\u2019s F1 partnership, the rapper has incorporated motorsport design elements across all of his offerings. And this drop is no different.<\/p>\n

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\u201c[With Puma] we are going to take motorcross and motorsport and blend it all into one,\u201d Rocky said at Thursday\u2019s private preview. \u201cI think I am the catalyst for that. So, this origin story starts like that. Right now, you are seeing a collection that looks like it has been worn by a man that has been working on his car all day. You can see the oil stains and the details, especially in the new Inhales.\u201d<\/p>\n

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The rapper went on to call out other sports brands (without naming names) for their over-reliance on celebrity collaborations. “What they\u2019re doing is over-saturating the market with unnecessary sh*t, y\u2019all. That don\u2019t excite anyone. And it doesn\u2019t feed my soul or my spirit. Right now, I am just trying to do things that feel true to me, and I hope that y\u2019all get it and that it manifests with y\u2019all, too, and that you get my vision,” he said.<\/p>\n

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\"ASAP
The A$AP Rocky x Puma Inhale and Mostro 3D sneakers.<\/figcaption><\/figure>\n

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Rocky said his intention is to push the boundaries of footwear design, and he does so with the Mostro 3D<\/a>, which originally debuted on Puma’s NYFW runway in February. To create the silhouette, the new A$AP Rocky x Puma Mostro 3D utilizes Carbon Digital Light Synthesis (Carbon DLS), a resin-based 3D printing process that uses digital light projection, oxygen-permeable optics, and engineering-grade materials.<\/p>\n

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Puma and Carbon\u2019s 3D-printing process reimagines the recently revived archival sneaker as an alien slip-on. Spikes of varying sizes protrude throughout the perforated shoe, with a wider honey-comb pattern used around the ankle. The thicker spiked sole leaves a cavern at midfoot, and a spray paint-like finish gives the Mostro 3D its black and red look.<\/p>\n

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In addition to this highly anticipated 3D printed style, Rocky also debuted his take on the Puma Inhale sneaker, which has been re-engineered with custom embroidery inspired by car mechanics in the garage finishing their days with grease stains and dirt all over their clothes. Both the Inhale and full collection pieces feature a distressed treatment, authentic racing design details, and A$AP Rocky x Puma<\/a> branding.<\/p>\n

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The collection is now available on Puma.com while supplies last, as well as select retailers globally including Kith, Dover Street Market, Maxfield, Sneakersnstuff, SlamJam, Nubian and more.<\/p>\n

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\"ASAP
A$AP Rocky walks to The Blond on Thursday night in NYC.<\/figcaption><\/figure>\n

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A Closer Look at the A$AP Rocky x Puma Mostro 3D Sneaker, PHOTOS<\/div>\n\n\t\t
\n\t\t\tView Gallery 13 Images<\/span><\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/p>\n


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The collection is now available.<\/p>\n","protected":false},"author":190673879,"featured_media":1203695947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"featuredGallery","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{"title":"A Closer Look at the A$AP Rocky x Puma Mostro 3D Sneaker, PHOTOS","id":1203695192,"url":"https:\/\/footwearnews.com\/gallery\/asap-rocky-x-puma-mostro-3d-sneaker-photos\/","value":1203695192},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":630,"subcategories":378240050,"mt_seo_title":"ASAP Rocky Stops Traffic as He Celebrates New Puma Collection in NYC","mt_seo_description":"ASAP Rocky hit the streets of New York on Thursday to celebrate his latest motorsport-inspired collection of Puma footwear, apparel and accessories.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-09-27T18:01:10Z","apple_news_api_id":"5f6340f0-61d5-48ef-9036-1df227006843","apple_news_api_modified_at":"2024-09-27T18:01:10Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AX2NA8GHVSO-QNh3yJwBoQw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[630,378240050],"tags":[378235556,378248982,378239992],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[378246937,378246939],"ep_custom_result":[],"coauthors":[378249663],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"A$AP Rocky Stops Traffic as He Celebrates Latest Puma Collection Drop in NYC","url":"http:\/\/footwearnews.com\/shoes\/sneaker-news\/asap-rocky-celebrates-puma-collection-drop-nyc-1203695949\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/shoes\/sneaker-news\/asap-rocky-celebrates-puma-collection-drop-nyc-1203695949\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/09\/BFA_46733_6625656.jpg?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/09\/BFA_46733_6625656.jpg"},"articleSection":"Sneaker News","author":[{"@type":"Person","name":"Stephen Garner"}],"creator":["Stephen Garner"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["a$ap rocky","asap rocky","puma","shoes","sneaker news","daily headlines","two column \u2013 daily"],"dateCreated":"2024-09-27T18:00:50Z","datePublished":"2024-09-27T18:00:50Z","dateModified":"2024-09-29T02:26:35Z","pmc-gallery-linked-gallery":{"title":"A Closer Look at the A$AP Rocky x Puma Mostro 3D Sneaker, PHOTOS","id":1203695192,"url":"https:\/\/footwearnews.com\/gallery\/asap-rocky-x-puma-mostro-3d-sneaker-photos\/","value":1203695192}},"rendered":"