{"id":1203700303,"date":"2024-10-09T15:24:54","date_gmt":"2024-10-09T19:24:54","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1203700303"},"modified":"2024-10-09T15:37:57","modified_gmt":"2024-10-09T19:37:57","slug":"aime-leon-dore-new-balance-475-not-for-resale","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/shoes\/sneaker-news\/aime-leon-dore-new-balance-475-not-for-resale-1203700303\/","title":{"rendered":"New Balance and Aim\u00e9 Leon Dore’s New Collab Wasn\u2019t Meant to Be Resold"},"content":{"rendered":"


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In the age of resale platforms like GOAT<\/a> and StockX<\/a>, some enthusiasts place merit solely on a shoe\u2019s resale value. To many, if a sneaker doesn\u2019t \u201cflip\u201d (resell for a premium), it\u2019s a \u201cbrick\u201d (destined to collect dust on shelves). But what if a trending footwear brand got together with an equally buzzy streetwear label and made a sneaker that wasn\u2019t intended to sell out?<\/p>\n

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Aim\u00e9 Leon Dore and New Balance released their latest collaboration, the 475, in two colorways on Sept. 20. An updated version of a 1986 New Balance model, the 475 features suede and mesh materials with pre-aged, cracking heel tabs and chain stitched \u201cN\u201d logos. <\/p>\n

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They\u2019re priced at $150 and as of publishing, nearly every size in both colors are still available from Aim\u00e9 Leon Dore\u2019s website. GOAT<\/a> and StockX<\/a> show little demand for the shoes; only a handful have been sold on the marketplaces, and current bids are paltry if not nonexistent.<\/p>\n

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And that\u2019s all by design, according to New Balance brand president and chief marketing officer Chris Davis. <\/p>\n

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Both Aim\u00e9 Leon Dore x New Balance 475 colors. Credit: Aim\u00e9 Leon Dore<\/figcaption><\/figure>\n

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\u201cThe 475 with New Balance and Aim\u00e9 Leon Dore wasn\u2019t created to generate lines outside of stores, or after market price inflation,\u201d Davis wrote Monday on LinkedIn. \u201cIt was made as an aspirational daily staple. A product that goes with anything, to subtly elevate your everyday style. It\u2019s not always about the hype, but can be about creating a timeless classic that allows consumers to participate in your brand at a realistic level.\u201d<\/p>\n

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While the concept of an almost-always-available sneaker collab is new territory for the Aim\u00e9 Leon Dore x New Balance partnership, other brands have experimented with the idea in recent years. In 2020, longtime partners Supreme and Nike started releasing Air Force 1 Lows<\/a> in black and white, and the pairs are regularly restocked in stores and online.\u00a0<\/p>\n

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\u201cWhether we like it or not, hype culture has pigeon-holed co-authored product collections into an ultra limited, sometimes obsessive phenomenon that can oftentimes leave your brand loyalists just as disappointed as they are elated,\u201d Davis wrote. \u201cThere has to be room to create superior product that represents both effortless wearability and availability.\u201d  <\/p>\n

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The Aim\u00e9 Leon Dore x New Balance 475 is available now from aimeleondore.com<\/a> for $150.<\/p>\n

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\n\t\t\t\"U.S.\t\t<\/div>\n\t<\/figure>\n\t
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Presidents’ Sneaker Game: Donald Trump in ‘Air Trump’ Sneakers, Bill Clinton in New Balance, Barack Obama in Asics & More<\/div>\n\n\t\t
\n\t\t\tView Gallery 18 Images<\/span><\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/p>\n


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Are always-available sneaker collabs the next big thing?<\/p>\n","protected":false},"author":108355799,"featured_media":1203700327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"featuredGallery","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{"title":"Celebrities Who Love Wearing New Balance Sneakers","id":1203043562,"url":"https:\/\/footwearnews.com\/gallery\/celebrities-wearing-new-balance-sneakers-photos\/","value":1203043562},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":630,"subcategories":378240050,"mt_seo_title":"New Balance and Aim\u00e9 Leon Dore's New Collab Wasn\u2019t Meant to Be Resold","mt_seo_description":"Aime Leon Dore's latest New Balance collaboration on the 475 wasn't meant for resellers, according to New Balance brand president Chris Davis. ","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-10-09T19:25:16Z","apple_news_api_id":"400b0e75-c14a-4772-a8c9-f78e9e0c93c2","apple_news_api_modified_at":"2024-10-09T19:38:06Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AQAsOdcFKR3KoyfeOngyTwg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[630,378240050],"tags":[378248742,15888,378239665,378239924],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[],"ep_custom_result":[],"coauthors":[378248227],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"New Balance and Aim\u00e9 Leon Dore’s New Collab Wasn\u2019t Meant to Be Resold","url":"http:\/\/footwearnews.com\/shoes\/sneaker-news\/aime-leon-dore-new-balance-475-not-for-resale-1203700303\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/shoes\/sneaker-news\/aime-leon-dore-new-balance-475-not-for-resale-1203700303\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/10\/aime-leon-dore-new-balance-475-1.jpg?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/10\/aime-leon-dore-new-balance-475-1.jpg"},"articleSection":"Sneaker News","author":[{"@type":"Person","name":"Riley Jones"}],"creator":["Riley Jones"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["aime leon dore","collaboration","collaborations","new balance","shoes","sneaker news"],"dateCreated":"2024-10-09T19:24:54Z","datePublished":"2024-10-09T19:24:54Z","dateModified":"2024-10-09T19:37:57Z","pmc-gallery-linked-gallery":{"title":"Celebrities Who Love Wearing New Balance Sneakers","id":1203043562,"url":"https:\/\/footwearnews.com\/gallery\/celebrities-wearing-new-balance-sneakers-photos\/","value":1203043562}},"rendered":"