{"id":1234724662,"date":"2024-10-24T17:22:44","date_gmt":"2024-10-24T21:22:44","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1234724662"},"modified":"2024-10-24T17:22:46","modified_gmt":"2024-10-24T21:22:46","slug":"deckers-brands-deck-q2-2025-earnings","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/earnings\/deckers-brands-deck-q2-2025-earnings-1234724662\/","title":{"rendered":"Teva Returns to Growth as Hoka and Ugg Continue to Drive Q2 Sales at Deckers"},"content":{"rendered":"<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p>Deckers\u2019 star brands Hoka and Ugg continued to lead the way for the company in the second quarter.<\/p>\n<p><\/p>\n<p><\/p>\n<p>The Goleta, Calif.-based footwear company reported net sales in its Q2 of fiscal 2025 increased 20.1 percent to $1.3 billion, compared with $1.1 billion the same time last year. Net income in the period was $242.3 million, up from $178.5 million in the same year-ago quarter.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Shares for the company rose nearly 10 percent in after-hours trading on Thursday.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Deckers also saw a bump in its direct-to-consumer channel, reporting a 19.9 percent increase to $397.7 million, compared with $331.7 million in Q2 of fiscal 2024. Wholesale net sales for Q2 were up 20.2 percent to $913.7 million, compared with $760.2 million the same time last year.<\/p>\n<p><\/p>\n<p><\/p>\n<p>By brand, Hoka saw the largest increase in sales in the second quarter, reporting a 34.7 percent rise to $570.9 million, up from $424 million in Q2 2024. Ugg also continued its winning streak in the period, posting net sales of $689.9 million, a 13 percent increase from $610.5 million last year.<\/p>\n<p><\/p>\n<p><\/p>\n<p>After several quarters of declining sales, Teva returned to growth in the second quarter. Deckers said that its sandal brand reported a net sales increase of 2.3 percent in the period to $22 million, up from $21.5 million the same time last year. Sanuk, <a  rel=\"noreferrer noopener\"  data-id=\"1203676951\"  target=\"_blank\"  data-type=\"post\"  href=\"https:\/\/footwearnews.com\/business\/mergers-acquisitions\/deckers-sells-sanuk-lole-brands-1203676951\/\"  >which was divested in the middle of the quarter<\/a>, saw sales decrease 47.6 percent to $2.8 million, compared with $5.4 million last year.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Plus, the company\u2019s Other Brands division, primarily composed of Koolaburra, reported net sales decreased 15.8 percent to $25.8 million, compared with $30.6 million in Q2 2024.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cHoka and Ugg produced outstanding second-quarter results driven by strong consumer demand for our innovative and unique products,\u201d <a  rel=\"noreferrer noopener\"  data-id=\"1203586483\"  target=\"_blank\"  data-type=\"post\"  href=\"https:\/\/footwearnews.com\/business\/executive-moves\/deckers-brands-ceo-dave-powers-retire-1203586483\/\"  >Stefano Caroti<\/a>, president and chief executive officer of Deckers Brands, said in a statement. \u201cAs I step into the CEO role, I&#8217;m committed to building on our proven foundation to support growth, guided by our consumer-first mindset, brand-led philosophy, innovation-forward products, and globally driven focus. Our dedicated teams&#8217; continued execution of Deckers&#8217; long-term strategy has our company well-positioned to achieve an increased outlook for fiscal year 2025.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>Looking ahead, Deckers raised its guidance for the year. The company now expects net sales for the full fiscal year 2025 to increase 12 percent to $4.8 billion. This is up from its <a  rel=\"noreferrer noopener\"  target=\"_blank\"  href=\"https:\/\/footwearnews.com\/business\/earnings\/deckers-brands-deck-q1-2025-earnings-1203669416\/\"  >previous guidance<\/a>, which predicted sales for the year to rise 10 percent to $4.7 billion.<\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company reported net sales in fiscal Q2 increased 20.1 percent to $1.3 billion, compared with $1.1 billion the same time last year.<\/p>\n","protected":false},"author":190673879,"featured_media":1203602711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":179,"subcategories":84144,"mt_seo_title":"Deckers Brands DECK Q2 2025 Earnings: Hoka + Ugg Continue Sales Growth","mt_seo_description":"Deckers Brands DECK Q2 2025 earnings are in: The footwear company reported net sales increased 20.1 percent to $1.3 billion compared to last year.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-10-24T21:22:58Z","apple_news_api_id":"0939d6ed-05b6-4d51-b3f9-dd8a06b5e1ba","apple_news_api_modified_at":"2024-10-24T21:22:58Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/ACTnW7QW2TVGz-d2KBrXhug","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[179,84144],"tags":[378240387,378240031,378248069,378239935],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[378246937,378246939],"ep_custom_result":[],"coauthors":[378249663],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Teva Returns to Growth as Hoka and Ugg Continue to Drive Q2 Sales at Deckers","url":"http:\/\/footwearnews.com\/business\/earnings\/deckers-brands-deck-q2-2025-earnings-1234724662\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/business\/earnings\/deckers-brands-deck-q2-2025-earnings-1234724662\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-1.jpg?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-1.jpg"},"articleSection":"Earnings","author":[{"@type":"Person","name":"Stephen Garner"}],"creator":["Stephen Garner"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["deckers brands","earnings","hoka","ugg","business","daily headlines","two column \u2013 daily"],"dateCreated":"2024-10-24T21:22:44Z","datePublished":"2024-10-24T21:22:44Z","dateModified":"2024-10-24T21:22:46Z","pmc-gallery-linked-gallery":{}},"rendered":"<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Teva Returns to Growth as Hoka and Ugg Continue to Drive Q2 Sales at Deckers\",\"url\":\"http:\\\/\\\/footwearnews.com\\\/business\\\/earnings\\\/deckers-brands-deck-q2-2025-earnings-1234724662\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/footwearnews.com\\\/business\\\/earnings\\\/deckers-brands-deck-q2-2025-earnings-1234724662\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/footwearnews.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/MicrosoftTeams-image-1.jpg?w=150\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/footwearnews.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/MicrosoftTeams-image-1.jpg\"},\"articleSection\":\"Earnings\",\"author\":[{\"@type\":\"Person\",\"name\":\"Stephen Garner\"}],\"creator\":[\"Stephen Garner\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Footwear News\",\"logo\":\"https:\\\/\\\/footwearnews.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/cropped-fn_favicon2.png\"},\"keywords\":[\"deckers brands\",\"earnings\",\"hoka\",\"ugg\",\"business\",\"daily headlines\",\"two column \\u2013 daily\"],\"dateCreated\":\"2024-10-24T21:22:44Z\",\"datePublished\":\"2024-10-24T21:22:44Z\",\"dateModified\":\"2024-10-24T21:22:46Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/footwearnews.com\/p.js"},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-1.jpg","jetpack_shortlink":"https:\/\/wp.me\/pc6JyE-1lyMhU","distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Footwear News","distributor_original_site_url":"https:\/\/footwearnews.com","push-errors":false,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/posts\/1234724662"}],"collection":[{"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/users\/190673879"}],"replies":[{"embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/comments?post=1234724662"}],"version-history":[{"count":3,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/posts\/1234724662\/revisions"}],"predecessor-version":[{"id":1234724743,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/posts\/1234724662\/revisions\/1234724743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/media\/1203602711"}],"wp:attachment":[{"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/media?parent=1234724662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/categories?post=1234724662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/tags?post=1234724662"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/post_format?post=1234724662"},{"taxonomy":"_post-options","embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/_post-options?post=1234724662"},{"taxonomy":"pmc_ads_suppression","embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/pmc_ads_suppression?post=1234724662"},{"taxonomy":"editorial","embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/editorial?post=1234724662"},{"taxonomy":"ep_custom_result","embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/ep_custom_result?post=1234724662"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/footwearnews.com\/wp-json\/wp\/v2\/coauthors?post=1234724662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}