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Hoka remains in the spotlight as Deckers Brands declares a major milestone for its star running brand.<\/p>\n
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Stefano Caroti, president and chief executive officer of Deckers Brands, told analysts on the company\u2019s second quarter earnings call on Thursday that Hoka eclipsed $2 billion in revenue<\/a> over the trailing 12-month period for the very first time.<\/p>\n <\/p>\n <\/p>\n \u201cWith this impressive first half growth, the Hoka brand achieved an exciting milestone,\u201d Caroti said. \u201cI’d like to congratulate our entire global team for their tireless efforts in building the special brand.\u201d<\/p>\n <\/p>\n <\/p>\n With this significant milestone in hand, the CEO added that Hoka\u2019s ongoing international growth efforts will remain a priority. \u201cWe’re globally driven, aiming to diversify and build international markets for a more balanced business, expanding regionally and strategically through various channels,\u201d Caroti noted.<\/p>\n <\/p>\n <\/p>\n Digging deeper, the executive noted that in the long-term, he\u2019d like to see a 50-50 split in sales between the U.S. and international business segments. \u201cInternational is between two and three years behind the U.S.,\u201d the CEO noted. \u201cWe’ve adopted the same playbook internationally that has been so successful here [in the U.S.]. There\u2019s plenty of upside for us internationally, across all regions from China to Europe.\u201d<\/p>\n <\/p>\n <\/p>\n Hoka\u2019s international expansion really started to ramp up last year. In October 2023, Hoka planted its flag in Europe with its first boutique in London\u2019s Covent Garden<\/a> neighborhood. At the time of the opening, Caroti, said in a statement that London is \u201carguably the most influential athletic lifestyle footwear market in the world\u201d and is a \u201ccritically important market\u201d for the brand.<\/p>\n <\/p>\n <\/p>\n In May, Hoka followed up its London success with a new store in Paris<\/a> ahead of the summer Olympics, which drove major awareness in both cities.<\/p>\n <\/p>\n <\/p>\n \u201cGlobal consumers who identify as runners remain our highest awareness group and continue to see strong increases, but we are also seeing really powerful growth among consumers who are more fitness oriented,\u201d now-retired CEO Dave Powers said in May. \u201cWhile Hoka is increasing its awareness across all age groups, growth is strongest among 18- to 34-year-olds globally with brand awareness among this influential age group nearly doubling year-over-year.\u201d<\/p>\n <\/p>\n <\/p>\n This comes as the Goleta, Calif.-based Deckers Brands reported net sales in the second quarter<\/a> of fiscal 2025 increased 20.1 percent to $1.3 billion, compared with $1.1 billion the same time last year. Net income in the period was $242.3 million, up from $178.5 million in the same year-ago quarter.<\/p>\n <\/p>\n <\/p>\n \u201cOverall, Decker’s first half results demonstrate our team’s execution around the globe,\u201d Caroti added on Thursday\u2019s call. \u201cOur brands are well positioned for the holiday season and on track to achieve an increased outlook for the full fiscal year.\u201d<\/p>\n <\/p>\n <\/p>\n