pivoting away<\/a> from relying too much on the Alpargata. While the Alpargata is perhaps Toms\u2019 most recognizable look, sales of its non Alpargata products now make up between 60 and 70 percent of the brand\u2019s business.<\/p>\n<\/p>\n
<\/p>\n
Prior to his role at Toms, Wedhammar served in leadership roles at Sanuk, Sperry, Converse and Nike.<\/p>\n
<\/p>\n
\n<\/p>\n
<\/p>\n
<\/p>\n
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Allbirds’ former chief transformation officer Jared Fix joined as Toms’ new CEO in July.<\/p>\n","protected":false},"author":190673838,"featured_media":1234725763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":179,"subcategories":1204394,"mt_seo_title":"Toms CEO Magnus Wedhammar Joins New Nike Veteran-Led Furniture Company","mt_seo_description":"Toms CEO\u00a0Magnus Wedhammar has accepted a role at a the helm of a new company founded by a slew of former Nike employees.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-10-28T20:15:15Z","apple_news_api_id":"e8726aee-2f3e-4add-916e-e52fa8e7e860","apple_news_api_modified_at":"2024-10-28T20:15:15Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A6HJq7i8-St2RbuUvqOfoYA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[179,1204394],"tags":[378247873,378250271,378239543],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[378246941,378246943],"ep_custom_result":[],"coauthors":[378248914],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Toms CEO Magnus Wedhammar Exits, Takes Reins at New Furniture Company Founded By Nike Veterans","url":"http:\/\/footwearnews.com\/business\/executive-moves\/toms-ceo-magnus-wedhammar-exits-1234725748\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/business\/executive-moves\/toms-ceo-magnus-wedhammar-exits-1234725748\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-28-at-4.05.43-PM-1.png?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-28-at-4.05.43-PM-1.png"},"articleSection":"Executive Moves","author":[{"@type":"Person","name":"Shoshy Ciment"}],"creator":["Shoshy Ciment"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["ceo","executive","toms","business","executive moves","business & industry","two column \u2013 businessindustry"],"dateCreated":"2024-10-28T20:15:02Z","datePublished":"2024-10-28T20:15:02Z","dateModified":"2024-10-28T20:15:05Z","pmc-gallery-linked-gallery":{}},"rendered":"