{"id":1234726625,"date":"2024-11-14T12:30:00","date_gmt":"2024-11-14T17:30:00","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1234726625"},"modified":"2024-11-14T15:59:54","modified_gmt":"2024-11-14T20:59:54","slug":"asap-rocky-puma-receives-collaboration-of-the-year-award-fnaa-2024","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/business-news\/asap-rocky-puma-receives-collaboration-of-the-year-award-fnaa-2024-1234726625\/","title":{"rendered":"A$AP Rocky x Puma Scores Coveted FNAA Collaboration of the Year Award"},"content":{"rendered":"<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p>As excitement builds for the FN Achievement Awards on Dec. 4, one of the event&#8217;s most coveted honors has been revealed: A$AP Rocky x Puma will receive this year&#8217;s Collaboration of the Year award.<\/p>\n<p><\/p>\n<p><\/p>\n<p><a  rel=\"noreferrer noopener\"  target=\"_blank\"  href=\"https:\/\/footwearnews.com\/shoes\/sneaker-news\/asap-rocky-celebrates-puma-collection-drop-nyc-1203695949\/\"  >The celebrated rapper will<\/a> accept the award during the FNAA red carpet and gala event on Dec. 4 at Cipriani South Street in New York.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cWe\u2019ve been working hard together on developing product that speaks to me and my culture and blurs the lines between motorsport, streetwear and fashion,\u201d A$AP Rocky told FN. \u201cIt\u2019s been an exciting challenge, and I\u2019m really happy with how my designs and creative interpretations have come to life.&nbsp; Puma has given me the keys to push the boundaries, and I\u2019m immensely grateful for their trust. This is just the beginning.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>Since&nbsp;<a  rel=\"noreferrer noopener\"  target=\"_blank\"  href=\"https:\/\/footwearnews.com\/business\/business-news\/asap-rocky-puma-f1-creative-director-1203544093\/\"  >Rocky joined Puma late last year<\/a>&nbsp;as the creative director for the brand\u2019s F1 partnership, the rapper has incorporated motorsport design elements across all of his offerings. And with the rising popularity of F1 in the U.S., the timing of this buzzy partnership couldn\u2019t be better.<\/p>\n<p><\/p>\n<p><\/p>\n<p>In a series of releases this year, A$AP Rocky and Puma delivered multiple sell-out distressed versions of the Inhale sneaker and a highly imaginative, 3D-printed edition of the <a  rel=\"noreferrer noopener\"  data-id=\"1203695044\"  target=\"_blank\"  data-type=\"post\"  href=\"https:\/\/footwearnews.com\/shoes\/sneaker-news\/asap-rocky-puma-mostro-3d-design-details-interview-1203695044\/\"  >Mostro shoe<\/a>. The music star&#8217;s latest collection, which dropped on Thursday, featured <a  rel=\"noreferrer noopener\"  target=\"_blank\"  href=\"https:\/\/footwearnews.com\/shoes\/sneaker-news\/asap-rocky-puma-night-racing-inhale-mostro-3d-shoes-1234728858\/\"  >night racing-inspired<\/a> black and green colorways of the Inhale and Mostro yet again.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cIn the highly competitive collaborations market, this unique pairing truly stands out,&#8221; said Michael Atmore, chief brand officer of Fairchild Media Group and editorial director of FN. &#8220;Reaching across the worlds of sports, music and pop culture, A$AP Rocky\u2019s powerful influence and artistry, combined with Puma\u2019s strong focus on creating must-have product, makes for a perfect match. We are thrilled to honor Puma and Rocky at the FNAAs.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>The A$AP Rocky x Puma collaboration joins a <a  rel=\"noreferrer noopener\"  target=\"_blank\"  href=\"https:\/\/footwearnews.com\/business\/business-news\/fnaa-2024-winners-announced-kenneth-cole-new-balance-1234726935\/\"  >growing list of honorees<\/a> that will be celebrated at the 38th annual FNAA ceremony in December. More winners will be revealed soon. <\/p>\n<p><\/p>\n<p><\/p>\n<p>The FNAAs \u2014 often called the \u201cShoe Oscars\u201d \u2014 honor the style stars and industry legends who have creatively defined the industry and provided fresh perspective, influential designs, compelling stories, business expansion and more.<\/p>\n<p><\/p>\n<p><\/p>\n<p>The 2024 Footwear News Achievement Awards are supported by Listrak, Marc Fisher, Nordstrom and Vibram.<\/p>\n<p><\/p>\n<p><\/p>\n<p>For sponsorship and ticket information, contact Samantha Rumsky at srumsky@fairchildfashion.com.<\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The celebrated rapper will accept the award during the FNAA red carpet and gala event on Dec. 4 at Cipriani South Street in NYC.<\/p>\n","protected":false},"author":190673879,"featured_media":1234726569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"featuredGallery","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{"title":"A$AP Rocky Shoe Style Over the Years: From Gucci Cowboy Boots to Puma Sneakers 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