{"id":1234729134,"date":"2024-11-07T22:30:20","date_gmt":"2024-11-08T03:30:20","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1234729134"},"modified":"2024-11-08T11:23:18","modified_gmt":"2024-11-08T16:23:18","slug":"steve-madden-trump-tariffs-china-production","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/business-news\/steve-madden-trump-tariffs-china-production-1234729134\/","title":{"rendered":"Trump&#8217;s China Tariffs Are Looming: Steve Madden Already Has a New Sourcing Strategy in Place"},"content":{"rendered":"<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p><a  href=\"https:\/\/footwearnews.com\/business\/business-news\/nrf-trump-tariffs-consumers-more-for-shoes-1234728147\/\"  data-type=\"post\"  data-id=\"1234728147\"  >Donald Trump<\/a> won a second term for president on Wednesday morning. A few hours later, <a  href=\"https:\/\/footwearnews.com\/business\/earnings\/steve-madden-reaffirms-outlook-q2-sales-earnings-1203670840\/\"  data-type=\"post\"  data-id=\"1203670840\"  >Steve Madden <\/a>had put a plan in motion to move a large portion of its production out of China \u2014 and quickly.<\/p>\n<p><\/p>\n<p><\/p>\n<p>It&#8217;s well known that one of Trump&#8217;s biggest campaign promises was to slap tariffs on shoes and other Chinese imports \u2014 a move that would translate into significant price increases. In a\u00a0<a  href=\"https:\/\/footwearnews.com\/business\/business-news\/nrf-trump-tariffs-consumers-more-for-shoes-1234728147\/\"  >study released this week<\/a>, the National Retail Federation warned U.S. consumers could pay between $6.4 billion to $10.7 billion more for footwear a year with <a  href=\"https:\/\/footwearnews.com\/business\/business-news\/trump-china-tariff-hearings-washington-dc-footwear-companies-1202794127\/\"  data-type=\"post\"  data-id=\"1202794127\"  >proposed tariffs<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Ed Rosenfeld, chief executive officer of the New York-based company, told analysts on a conference call Thursday that Madden \u2014 which reported solid third-quarter earnings \u2014 had been preparing for a &#8220;potential scenario in which we would have to move goods out of China more quickly.&#8221; <\/p>\n<p><\/p>\n<p><\/p>\n<p>Of course, footwear and retail executives are well aware of the impact tariffs can have on their bottom lines. The issue was a major storyline during Trump&#8217;s first term.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Overall, about two-thirds of Madden&#8217;s business is derived from imports. And about 70 percent of those imports are sourced from China. That means just about half of Madden&#8217;s business is currently subject to tariffs \u2014 if Trump ultimately decides to put them in place. <\/p>\n<p><\/p>\n<p><\/p>\n<p>Rosenfeld said the company has been working hard to develop production capabilities in Cambodia, Vietnam, Mexico and Brazil. <\/p>\n<p><\/p>\n<p><\/p>\n<p>The company&#8217;s goal: To reduce the percentage of goods produced in China by 40 to 45 percent. &#8220;If we&#8217;re able to achieve that, a year from today we would be looking at just over a quarter of the business subject to tariffs,&#8221; Rosenfeld said.<\/p>\n<p><\/p>\n<p><\/p>\n<p>One thing is clear: The industry wants to avoid the tariffs altogether. <\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cThe supporters of the president-elect are very concerned about their pocketbooks,\u201d FDRA president and chief executive officer Matt Priest said <a  data-id=\"1234728639\"  data-type=\"post\"  href=\"https:\/\/footwearnews.com\/business\/business-news\/trump-administration-impact-footwear-retail-1234728639\/\"  >this week<\/a>. \u201cEncouraging the administration not to add taxes on goods for American people is probably a really good place to start if you want to ensure that the prices stay low.&#8221;<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u2014 With contributions from Shoshy Ciment<\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company said it was taking immediate steps to move more production out of China. <\/p>\n","protected":false},"author":74637542,"featured_media":1234728640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":179,"subcategories":378251816,"mt_seo_title":"Trump Tariffs: Steve Madden's New Sourcing Plan For Shoe Tariff Threat","mt_seo_description":"As Trump prepares for his second term and again pledges to slap tariffs on shoes, Steve Madden is moving production out of China to other countries. 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