{"id":1234732019,"date":"2024-11-18T13:38:27","date_gmt":"2024-11-18T18:38:27","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1234732019"},"modified":"2024-11-18T13:38:29","modified_gmt":"2024-11-18T18:38:29","slug":"lil-yachty-nike-air-force-1-bimma-williams-complexcon","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/shoes\/sneaker-news\/lil-yachty-nike-air-force-1-bimma-williams-complexcon-1234732019\/","title":{"rendered":"Lil Yachty Unleashes Profanity-Packed Tirade Over Sneaker Collab Criticism"},"content":{"rendered":"<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p>A social media sneaker critique spilled into an in-person confrontation Saturday at ComplexCon in Las Vegas.<\/p>\n<p><\/p>\n<p><\/p>\n<p>During the convention\u2019s \u201cSneaker of the Year\u201d discussion, rapper and panel member Lil Yachty addressed a recent Instagram video shared by industry veteran <a  href=\"https:\/\/footwearnews.com\/business\/business-news\/claima-bimma-williams-interview-black-footwear-forum-1203527525\/\"  data-type=\"link\"  data-id=\"https:\/\/footwearnews.com\/business\/business-news\/claima-bimma-williams-interview-black-footwear-forum-1203527525\/\"  >Brandon \u201cBimma\u201d Williams<\/a>, who was in the audience. The rapper\u2019s expletive-laced rant lasted nearly seven minutes and was rooted in Williams\u2019 criticisms of <a  href=\"https:\/\/footwearnews.com\/shoes\/sneaker-news\/lil-yachty-nike-air-force-1-concrete-boys-release-date-2024-1234729172\/\"  data-type=\"link\"  data-id=\"https:\/\/footwearnews.com\/shoes\/sneaker-news\/lil-yachty-nike-air-force-1-concrete-boys-release-date-2024-1234729172\/\"  >Lil Yachty\u2019s upcoming Air Force 1 collaboration<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cIt\u2019s like bro, every shoe don\u2019t gotta be fifty f**king colors,\u201d Lil Yachty said. \u201cI wanted to do some real calm, sexy s**t. Like, navy blue is a good-ass color. And white, you feel me?\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>The rapper\u2019s Nike \u201cUs Force 1\u201d Air Force 1 collaboration, which is branded with the logos of his Concrete Boys group rather than his own, has received flack from Williams and other social media users for what they perceive as an overly simplistic design reminiscent of Nike&#8217;s widely available general release colorways. In his original video shared Nov. 13, Williams plays off of the rapper\u2019s \u201cLil Boat\u201d nickname, using several puns to dissect the collaboration.\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cLet\u2019s talk about why Lil Boat\u2019s Uptowns probably should have stayed docked,\u201d Williams said. \u201cLook, after a year of unwanted white-on-white Air Force 1 collabs, these just feel like a general release. Maybe throw these overboard.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DCUUw0vSYHR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a  href=\"https:\/\/www.instagram.com\/reel\/DCUUw0vSYHR\/?utm_source=ig_embed&#038;utm_campaign=loading\"  style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\"  target=\"_blank\"  rel=\"nofollow\"  > <\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><svg viewBox=\"0 0 60 60\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a  href=\"https:\/\/www.instagram.com\/reel\/DCUUw0vSYHR\/?utm_source=ig_embed&#038;utm_campaign=loading\"  style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\"  target=\"_blank\"  rel=\"nofollow\"  >A post shared by Bimma Williams \ud83d\udc9c (@bimmawilliams)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p>Williams, who has parlayed his industry experience into his own collaboration marketing platform, said he believed Lil Yachty\u2019s \u201cIt\u2019s Us\u201d branding was too similar to Kith\u2019s \u201cJust Us\u201d mantra. Williams also questioned the rapper\u2019s authenticity as \u201cone of hip-hop\u2019s biggest sneakerheads,\u201d citing a story where Lil Yachty admitted to being unfamiliar with Jay-Z\u2019s music.&nbsp;<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cThis is my thing, right?,\u201d Lil Yachty said during Saturday\u2019s panel. \u201cI hate when people act as if all shoes must be like this\u2026I don\u2019t even understand. Everyone has their own take on a sneaker, so if I wanted to make an Air Force and I want it to be white and blue, if you don\u2019t like it, that\u2019s cool.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LIL YACHTY GOES OFF THE RAILS ABOUT HIS SHOES AT COMPLEXCON 2024 (VERY INTENSE)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/S_oVh0YTHdY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p>Aesthetic aside, what Lil Yachty seemed to take exception with most was Williams questioning his personal ties to hip-hop and sneaker culture.&nbsp;<\/p>\n<p><\/p>\n<p><\/p>\n<p>The profanity-laden clips circulated on numerous social media accounts Saturday, and Williams took to his own @bimmawilliams Instagram Monday to respond. Once again using nautical puns and Jay-Z references, Williams ran through his resum\u00e9 and addressed the tense situation.\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DChNp6YvQpV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a  href=\"https:\/\/www.instagram.com\/reel\/DChNp6YvQpV\/?utm_source=ig_embed&#038;utm_campaign=loading\"  style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\"  target=\"_blank\"  rel=\"nofollow\"  > <\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><svg viewBox=\"0 0 60 60\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 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512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a  href=\"https:\/\/www.instagram.com\/reel\/DChNp6YvQpV\/?utm_source=ig_embed&#038;utm_campaign=loading\"  style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\"  target=\"_blank\"  rel=\"nofollow\"  >A post shared by Bimma Williams \ud83d\udc9c (@bimmawilliams)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p>\u201cThere\u2019s a difference between hate and a critique,\u201d Williams said in the Monday response. \u201cThe latter is a gift and in return, you try to reduce me to a hater\u2026and even though ya\u2019ll tried to have standing up there silently, I didn\u2019t need a mic because the community stood with me.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>Lil Yachty\u2019s Concrete Boys x Nike Air Force 1 Low \u201cUs Force 1\u201d collaboration will be released first on Nov. 20 followed by a global release on Dec. 2. Retail pricing has not been confirmed. <\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg\" alt=\"\" class=\"wp-image-1234732029\" srcset=\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg 2560w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=150,84 150w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=300,169 300w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=768,432 768w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=1024,576 1024w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=1536,865 1536w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=2048,1153 2048w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=178,100 178w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=600,338 600w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=125,70 125w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=110,62 110w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=285,160 285w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/002_nike-x-lil-yachty-us-force-1-edited.jpg?resize=320,180 320w, 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