{"id":1234735042,"date":"2024-11-26T11:08:01","date_gmt":"2024-11-26T16:08:01","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1234735042"},"modified":"2024-11-26T11:08:02","modified_gmt":"2024-11-26T16:08:02","slug":"salomon-opens-milan-italy-store-sportstyle","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/retail\/salomon-opens-milan-italy-store-sportstyle-1234735042\/","title":{"rendered":"Salomon Plants Flag in Italy with First Store in Milan"},"content":{"rendered":"


\n<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n


\n<\/p>\n

<\/p>\n

Salomon has opened its first store in Italy unveiling a unit in Milan\u2019s Corso Garibaldi, few steps away from the city\u2019s arty Brera district.<\/p>\n

<\/p>\n

<\/p>\n

Following in the footsteps of recent store openings in New York City<\/a>, Paris, London, Shanghai and Tokyo, the 968-square-foot space features minimal interiors hinged on metallic and wooden elements and spotlighting the French outdoor brand\u2019s running and hiking gear, including footwear, apparel and bags.\u00a0<\/p>\n

<\/p>\n

<\/p>\n

A full wall of the Amer Sports-owned brand\u2019s Sportstyle footwear is offered to sneakers aficionados, too, along with free services including 2D foot scanning and the Tap2Pay system on smartphones reducing waiting times in completing transactions. Products and colorways not available at the store can additionally be ordered on-site and shipped directly to locations across Italy.<\/p>\n

<\/p>\n

<\/p>\n

\"Salomon
Salomon has opened its first store in Italy in Milan\u2019s arty Brera district.<\/figcaption><\/figure>\n

<\/p>\n

<\/p>\n

\u201cAs a premium partner of the 2026 Milano-Cortina Winter Olympic and Paralympics Games, [this] marks a defining moment for the Salomon brand as we open our first Salomon store in Milano,\u201d said Paolo Parmeggiani, the brand\u2019s director of countries and managing director Italy. <\/p>\n

<\/p>\n

<\/p>\n

\u201cWe are extremely proud and focused on offering an amazing experience and service to consumers. Milan is only a couple hours from the mountains and nearby ski resorts, but it\u2019s also the home of the September fashion week, which makes it perfect to showcase Salomon\u2019s modern mountain sports lifestyle, from winter sports equipment to running products to fashion-inspired sneakers,\u201d he added.<\/p>\n

<\/p>\n

<\/p>\n

To mark the opening, the brand staged an initiative last week involving the local running communities, which the company invited to run a specific 8-mile route shared only on the day of the event. After the run, attendees eventually gathered at the store for an aperitivo, DJ set and to collect some goodies.<\/p>\n

<\/p>\n

<\/p>\n

\"Inside
Inside Salomon’s store in Milan.<\/figcaption><\/figure>\n

<\/p>\n

<\/p>\n

The Milan opening is part of a bigger retail rollout strategy that comes after Amer Sports raised $1.37 billion<\/a> in its initial public offering (IPO) on the New York Stock Exchange earlier this year.<\/p>\n

<\/p>\n

<\/p>\n

As reported last week<\/a>,\u00a0Amer Sports\u00a0raised its guidance for fiscal year 2024 after posting strong Q3 results and announced a new chief executive officer and president for Salomon.<\/p>\n

<\/p>\n

<\/p>\n

\"Inside
Inside Salomon’s store in Milan.<\/figcaption><\/figure>\n

<\/p>\n

<\/p>\n

The\u00a0public<\/a>\u00a0Finnish company \u2013 which also owns the\u00a0Arc\u2019Teryx, Wilson, Peak Performance and Atomic brands \u2013 reported a 17 percent increase in sales in Q3 to $1.35 billion. Net income increased 257 percent to $56 million, or 11 cents diluted\u00a0earnings\u00a0per share.\u00a0<\/p>\n

<\/p>\n

<\/p>\n

The outdoor performance segment, which includes\u00a0Salomon, saw revenues grow 8 percent to $534 million in Q3. The brand announced that it has elevated chief product officer Guillaume Meyzenq to the role of president and CEO of\u00a0Salomon, effective Jan 1, 2025. He replaces\u00a0Franco Fogliato<\/a>, who stepped down from the role in April for personal reasons after about three years at the helm of the\u00a0brand.<\/p>\n

<\/p>\n

\n\n\t

\n\t\t
\n\t\t\t\"Salomon,\t\t<\/div>\n\t<\/figure>\n\t
\n\t\t
Inside Salomon’s New NYC Sportstyle Pop-Up Store, PHOTOS<\/div>\n\n\t\t
\n\t\t\tView Gallery 29 Images<\/span><\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/p>\n


\n<\/p>\n

<\/p>\n

<\/p>\n


\n<\/p>\n","protected":false},"excerpt":{"rendered":"

The 968-square-foot space carries the French outdoor brand\u2019s running and hiking gear as well the Sportstyle footwear range.<\/p>\n","protected":false},"author":106814315,"featured_media":1234735047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"featuredGallery","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{"title":"Inside Salomon's New Sportstyle Store in London, PHOTOS","id":1234735124,"url":"https:\/\/footwearnews.com\/gallery\/salomon-opens-london-store-photos\/","value":1234735124},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":179,"subcategories":13879,"mt_seo_title":"Salomon Opens First Store in Italy in Milan\u2019s Arty Brera District","mt_seo_description":"Buzzy French outdoor brand Salomon opened its first store in Italy in Milan\u2019s arty Brera district, offering its footwear, running and hiking gear.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-11-26T16:08:19Z","apple_news_api_id":"ce8dc9e5-c969-413f-b7a4-d64be019dfa3","apple_news_api_modified_at":"2024-11-26T16:08:20Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/Azo3J5clpQT-3pNZL4Bnfow","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":{"text":""},"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[179,13879],"tags":[376551206,373925812,2104701],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[378246937,378246939],"ep_custom_result":[],"coauthors":[378235985],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Salomon Plants Flag in Italy with First Store in Milan","url":"http:\/\/footwearnews.com\/business\/retail\/salomon-opens-milan-italy-store-sportstyle-1234735042\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/footwearnews.com\/business\/retail\/salomon-opens-milan-italy-store-sportstyle-1234735042\/"},"thumbnailUrl":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/milan_store_outdoor.png?w=150","image":{"@type":"ImageObject","url":"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/11\/milan_store_outdoor.png"},"articleSection":"Retail","author":[{"@type":"Person","name":"Sandra Salibian"}],"creator":["Sandra Salibian"],"publisher":{"@type":"Organization","name":"Footwear News","logo":"https:\/\/footwearnews.com\/wp-content\/uploads\/2018\/04\/cropped-fn_favicon2.png"},"keywords":["italy","salomon","store opening","business","retail","daily headlines","two column \u2013 daily"],"dateCreated":"2024-11-26T16:08:01Z","datePublished":"2024-11-26T16:08:01Z","dateModified":"2024-11-26T16:08:02Z","pmc-gallery-linked-gallery":{"title":"Inside Salomon's New Sportstyle Store in London, PHOTOS","id":1234735124,"url":"https:\/\/footwearnews.com\/gallery\/salomon-opens-london-store-photos\/","value":1234735124}},"rendered":"