{"id":1234737438,"date":"2024-12-03T10:27:48","date_gmt":"2024-12-03T15:27:48","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1234737438"},"modified":"2024-12-03T10:27:50","modified_gmt":"2024-12-03T15:27:50","slug":"tacey-powers-hall-of-fame-fnaa-2024","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/business-news\/tacey-powers-hall-of-fame-fnaa-2024-1234737438\/","title":{"rendered":"FNAA Hall of Fame Honoree Tacey Powers Reflects on Her Illustrious Career at Nordstrom &amp; Key Moments That Changed Her Path"},"content":{"rendered":"<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p><em>On Dec. 4, Tacey Powers will be inducted into the Hall of Fame at the 38th annual FN Achievement Awards. Below is an article from the magazine\u2019s Dec. 2 print issue looking back at her many contributions to Nordstrom and the footwear industry.<\/em><\/p>\n<p><\/p>\n<p><\/p>\n<p><a  href=\"https:\/\/footwearnews.com\/business\/business-news\/nordstrom-tacey-powers-interview-women-who-rock-1203625235\/\"  >Tacey Powers<\/a> vividly recalls a defining moment during her first few weeks working on the sales floor at Nordstrom\u2019s Cerritos, Calif., store.<\/p>\n<p><\/p>\n<p><\/p>\n<p>It was the early 1980s, and the ambitious young college student was organizing Members Only jackets when the retailing family\u2019s third-generation leaders approached her.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cMr. Jim, Mr. Bruce and Mr. John walked up to me. They said they hadn\u2019t met me and were excited to have me at Nordstrom. These men had a lot of stores and employees \u2026 and they took the time to stop and introduce themselves. It meant something. I thought, \u2018OK, that\u2019s it.\u2019\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>Powers, who had originally planned to sell computers at IBM, realized that Nordstrom was the place for her. \u201cOnce I got into the company, the culture quickly aligned with my personal values. I never looked back,\u201d she said.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Within six months, Powers was an assistant department manager. After a year, she was promoted again, to manager of Point of View, a women\u2019s apparel department.<\/p>\n<p><\/p>\n<p><\/p>\n<p>At age 23, she took on the role of coat buyer. \u201cThey would hand you a corporate credit card and you would be off to New York to select product. The fact that I didn\u2019t make any horrific mistakes is amazing,\u201d Powers quipped. \u201cI\u2019m still thankful to this day because it was the coldest winter on record in Southern California. I got very lucky.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>More than four decades later, Powers still considers herself lucky. A beloved member of the close-knit Nordstrom team, she has put her stamp on nearly every part of the business \u2014 including all major merchandise categories, from women\u2019s to kids to men\u2019s, Nordstrom.com and Nordstrom Rack. \u201cNo decade has been the same, no five years has been the same. We\u2019re a company that\u2019s always evolving,\u201d she said.&nbsp;<\/p>\n<p><\/p>\n<p><\/p>\n<p>Now as executive vice president and general merchandise manager for shoes, she is powering the business that has always been the heart and soul of the retailer.&nbsp;<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cThroughout Tacey\u2019s career, she has been a tenacious advocate for our customers and a terrific partner to our vendors in the growth of our business,\u201d said Jamie Nordstrom, chief merchandising officer of Nordstrom. \u201cRelationships matter in this industry, and Tacey has been a model of integrity, curiosity and collaboration for so many of us.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"6846\" height=\"4564\" src=\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?w=1024\" alt=\"pete nordstrom tacey powers volunteer at shoes that fit event\" class=\"wp-image-1234737443\" srcset=\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg 6846w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=150,100 150w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=300,200 300w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=768,512 768w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=1024,683 1024w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=1536,1024 1536w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=2048,1365 2048w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=900,600 900w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=110,73 110w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=285,190 285w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=320,213 320w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=640,427 640w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=800,533 800w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Pete-Nordstrom-and-Tacey-Powers-help-fit-a-child-for-shoes-during-Shoes-That-Fit-Event-1-copy.jpg?resize=1280,853 1280w\" sizes=\"(max-width: 6846px) 100vw, 6846px\" \/><figcaption class=\"wp-element-caption\">Pete Nordstrom and Tacey Powers participate in a Shoes That Fit event.<\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>With the support of her mentors at Nordstrom, Powers first made the leap into footwear in 2006, when [former shoe exec] Jack Minuk gave her \u201cthe scariest promotion\u201d to DMM of women\u2019s shoes for the West Coast. \u201cEverybody who works in the shoe division at Nordstrom grows up on the shoe floor. I said they would never accept me as a shoe dog. He said, \u2018See you on Monday.\u2019 It was such a responsibility. I took this assignment very seriously.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>Powers quickly learned the intricacies of the footwear business \u2014 and she was hooked. \u201cI love that this is an industry with people who truly care about each other. They compete, but they come together on so many important subjects.&nbsp; There\u2019s a real mutual respect,\u201d she said. \u201cIn the other arenas I worked in, that wasn\u2019t my experience.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>Powers\u2019 unwavering focus on partnership has been key for both the retailer and its vendor community. Some favorite memories include being on the floor with the late shoe legend <a  href=\"https:\/\/footwearnews.com\/business\/business-news\/vince-camuto-dies-8856\/\"  >Vince Camuto<\/a> during personal appearances. \u201cYou would have thought we had Kim Kardashian at the store,\u201d she said. \u201cWe would learn so much on those Saturdays.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>Powers has been instrumental in building power brands such as Ugg and Birkenstock, while cultivating new categories such as running.<\/p>\n<p><\/p>\n<p><\/p>\n<p>This year, the executive and her team unveiled the <a  href=\"https:\/\/footwearnews.com\/business\/business-news\/nordstrom-make-room-for-shoes-campaign-details-1203587778\/\"  >\u201cMake Room for Shoes\u201d campaign<\/a>, a yearlong celebration of the retailer\u2019s passion and commitment for the category. The program featured special initiatives with FN\u2019s two brands of the year, On and Larroud\u00e9, among other major names, such as Caleres-owned Sam Edelman.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cTacey is an outstanding merchant who somehow keeps getting better,\u201d said Jay Schmidt, president and CEO of Caleres. \u201c[Our companies] share many of the same values, and our brands have flourished under her leadership. She stands as a great example of how to win in the business long term by building trust with amazing integrity.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<p>For Powers, winning also means staying curious and embracing disruption in an ever-changing retail climate. One burning issue that\u2019s top of mind right now? AI. \u201cIt\u2019s going to have a tremendous impact on the ways we work in our own companies, and how we use it to make us more efficient,\u201d she said. It is also critical to understand how AI can be used to enhance the \u201cart\u201d side of retailing,\u201d Powers noted.&nbsp;<\/p>\n<p><\/p>\n<p><\/p>\n<p>The executive regularly shares her words of wisdom with rising industry leaders through her work with Two Ten and its WIFI group. \u201cI love the way Two Ten has evolved to be helpful across so many facets,\u201d said the executive, who noted the uniqueness of the group\u2019s mission: shoe people helping shoe people.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Shoes That Fit is another organization that Powers and Nordstrom continue to champion. The group tackles one of the most visible signs of poverty in America by giving children in need new athletic shoes. \u201cI go to these shoe drops where I\u2019m sizing kids at two or three sizes above the shoes they have on,\u201d said Powers, who is a Shoes That Fit board member. While Nordstrom has partnered with one athletic company each year on footwear donations, the retailer now has a goal of bringing more brands on board for the cause.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Giving back has always been at the core of Nordstrom\u2019s mission, and Powers feels fortunate to work for a family that has instilled a sense of purpose.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u201cSome parts of our company \u2014 and how we treat each other \u2014 have bled into my personal life and made me a better person,\u201d she said.<\/p>\n<p><\/p>\n<p><\/p>\n<p><em>For 38\u00a0years, the annual FN Achievement Awards \u2014 often called the \u201cShoe Oscars\u201d \u2014 have celebrated the style stars, best brand stories, ardent philanthropists, emerging talents and industry veterans. The 2024\u00a0event is supported by sponsors Listrak, Marc Fisher, Nordstrom and Vibram.<\/em><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>She\u2019s been a singular force at Nordstrom for over four decades, building some of the industry\u2019s most powerful shoe brands along the way.<\/p>\n","protected":false},"author":74637662,"featured_media":1203636444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":["katie-abel"],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","pmc-gallery":[],"categories":179,"subcategories":378251816,"mt_seo_title":"Tacey Powers to Be Inducted Into Hall of Fame at FNAA 2024","mt_seo_description":"Nordstrom executive Tacey Powers will be inducted into the Hall of Fame at the FN Achievement Awards 2024.","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2024-12-03T15:28:13Z","apple_news_api_id":"06b8b1aa-2837-4f6b-9f35-79cfb3a41bb0","apple_news_api_modified_at":"2024-12-03T15:28:13Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/ABrixqig3T2ufNXnPs6QbsA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true},{"url":"","id":"","title":"","automated":true}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"kicker_meta_block_field":[],"_pmc_kicker":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[179,378251816],"tags":[376358185,378240275,378249129],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"editorial":[378246937,378246939],"ep_custom_result":[],"coauthors":[308820104],"jetpack_publicize_connections":[],"apple_news_notices":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"FNAA Hall of Fame Honoree Tacey Powers Reflects on Her Illustrious Career at Nordstrom &amp; 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