{"id":1234738479,"date":"2024-12-05T11:07:27","date_gmt":"2024-12-05T16:07:27","guid":{"rendered":"https:\/\/footwearnews.com\/?p=1234738479"},"modified":"2024-12-05T11:07:29","modified_gmt":"2024-12-05T16:07:29","slug":"larroude-brand-of-the-year-speech-fnaa-2024","status":"publish","type":"post","link":"https:\/\/footwearnews.com\/business\/business-news\/larroude-brand-of-the-year-speech-fnaa-2024-1234738479\/","title":{"rendered":"Marina and Ricardo Larroud\u00e9 Emphasize Caring for Employees, Uplifting Designers and Vertical Integration in Brand of the Year Acceptance Speech at the FNAA 2024"},"content":{"rendered":"<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p>Husband-and-wife duo Marina and Ricardo <a  href=\"https:\/\/footwearnews.com\/gallery\/kaitlan-collins-marina-larroude-fn-cover-shoot-photos\/\"  data-type=\"pmc-gallery\"  data-id=\"1203647379\"  >Larroud\u00e9<\/a>, founders of their namesake women&#8217;s footwear company Larroud\u00e9, accepted the award for <a  href=\"https:\/\/footwearnews.com\/business\/business-news\/larroude-brand-of-the-year-fnaa-2024-1234736638\/\"  >Brand of the Year<\/a> at the 38th annual Footwear News Achievement Awards, held at Cipriani South Street in New York City on Dec. 4.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1327\" src=\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?w=1024\" alt=\"NEW YORK, NEW YORK - DECEMBER 04: (L-R) Marina Larroud\u00e9 and Ricardo Larroud\u00e9 attend Footwear News Achievement Awards (FNAAs) 2024 at Cipriani South Street on December 04, 2024 in New York City.  (Photo by Craig Barritt\/Footwear News via Getty Images)\" class=\"wp-image-1234738497\" srcset=\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg 2000w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=150,100 150w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=300,199 300w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=768,510 768w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=1024,679 1024w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=1536,1019 1536w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=151,100 151w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=110,73 110w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=285,189 285w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=320,212 320w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=640,425 640w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=800,531 800w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Marina-and-Ricardo-Larroude-2.jpg?resize=1280,849 1280w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Marina Larroud\u00e9 and Ricardo Larroud\u00e9 attend Footwear News Achievement Awards (FNAAs) 2024 at Cipriani South Street on December 04, 2024 in New York City.  (Photo by Craig Barritt\/Footwear News via Getty Images)<\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Larroud\u00e9 was one of two recipients of the Brand of the Year award, with the other going to <a  href=\"https:\/\/footwearnews.com\/business\/business-news\/on-brand-of-the-year-fnaa-2024-1234737124\/\"  >On<\/a>. Larroud\u00e9 has experienced a meteoric rise since its debut in 2020, when the company received the <a  href=\"https:\/\/footwearnews.com\/entertainment-news\/awards\/larroude-launch-of-the-year-fnaa-2021-1203214691\/\"  >Launch of the Year award<\/a> at the FNAAs. This year, model Emily DiDonato, an avowed Larroud\u00e9 fan, was on hand to present the couple with their latest honor.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Taking the stage with her husband, Marina began her speech, &#8220;What an incredible honor to accept the Brand of the Year award alongside On Running. This is really major, and I cannot believe we have been in business for only four years and this is our second award.&#8221;<\/p>\n<p><\/p>\n<p><\/p>\n<p>The fashion veteran went on to acknowledge the other talent in room and the impact they&#8217;ve had on her: &#8220;Congratulations to tonight&#8217;s honorees, Jesse [Itzler] and Tepper please tell Sara [Blakely] that I&#8217;m a huge fan of hers and her innovation and boldness is really inspiring. Martha Stewart, you are my forever icon. Edgardo [Osorio], I remember seeing your first collection&#8230;and I knew then that you were destined for greatness. And watching your success has been truly inspiring to me.&#8221;<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"2000\" src=\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?w=686\" alt=\"NEW YORK, NEW YORK - DECEMBER 04: (L-R) Emily DiDonato, Marina Larroud\u00e9 and Ricardo Larroud\u00e9 attend Footwear News Achievement Awards (FNAAs) 2024 at Cipriani South Street on December 04, 2024 in New York City.  (Photo by Craig Barritt\/Footwear News via Getty Images)\" class=\"wp-image-1234738502\" srcset=\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg 1339w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=100,150 100w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=201,300 201w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=768,1147 768w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=686,1024 686w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=1028,1536 1028w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=67,100 67w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=150,225 150w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=110,165 110w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=285,426 285w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=161,240 161w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=320,478 320w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=321,480 321w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=640,956 640w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=402,600 402w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=800,1195 800w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=514,768 514w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=1024,1529 1024w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/Emily-DiDonato-Marina-Larroude-and-Ricardo-Larroude.jpg?resize=1280,1912 1280w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><figcaption class=\"wp-element-caption\">Emily DiDonato, Marina Larroud\u00e9 and Ricardo Larroud\u00e9 attend Footwear News Achievement Awards (FNAAs) 2024 at Cipriani South Street on December 04, 2024 in New York City.<\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Blakely received the <a  href=\"https:\/\/footwearnews.com\/business\/business-news\/sneex-launch-of-the-year-fnaa-2024-1234736576\/\"  >Launch of the Year award<\/a> for Sneex; <a  href=\"https:\/\/footwearnews.com\/business\/business-news\/martha-stewart-icon-award-footwear-news-achievement-awards-2024-1234732255\/\"  data-type=\"post\"  data-id=\"1234732255\"  >Stewart<\/a> was given the Icon Award; and <a  href=\"https:\/\/footwearnews.com\/business\/business-news\/aquazzura-edgardo-osorio-designer-of-the-year-fnaa-2024-1234732634\/\"  data-type=\"post\"  data-id=\"1234732634\"  >Osorio<\/a> of Aquazzura was the recipient of the  Designer of the Year award.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Recalling the inception of Larroud\u00e9 at the couple&#8217;s dining room table, Marina concluded her speech by expressing gratitude to her husband: &#8220;This would not be possible without the vision and drive and love and support of Ricardo, our CEO, who is my business partner, our CEO and my partner in life. I&#8217;m forever grateful to share this journey with you.&#8221;<\/p>\n<p><\/p>\n<p><\/p>\n<p>Ricardo then made his own remarks, taking the opportunity to emphasize the importance of vertical integration, uplifting creative designers and taking care of employees. &#8220;From the moment we started, we vertically integrated the business,&#8221; he said. He mentioned they have two factories, with 200 people employed in Brazil, and stock options are offered to successful employees.<\/p>\n<p><\/p>\n<p><\/p>\n<p>He continued, &#8220;We also welcome other designers to create for us. So today we have at our table [TKname], Jonathan Cohen who&#8217;s doing shoes for Markarian. And the idea is that we try to replicate what happened in the music industry. That albums and Virgin Records would create a place for these creatives to come together, do what they focus on and not have to worry about lawyers, marketing, distribution, cost, all of that. And they have a whole platform to take care of it.&#8221;<\/p>\n<p><\/p>\n<p><\/p>\n<p>He neared the end of his speech with a call to action: &#8220;I want to celebrate that there&#8217;s a way to do things differently. Most startups in the fashion industry, they outsource the production. There is a way to do shoes yourself. Birkenstock does 100% of what they do in Germany, Prada has 20 factories that they manage. And if you do that, you can actually take care of the people that are actually doing the shoes for you. So if you want to be sustainable, if you want to think about ESG, take care of the people that are really making the shoes.&#8221;<\/p>\n<p><\/p>\n<p><\/p>\n<p>For 38 years, the annual FN Achievement Awards \u2014 often called the \u201cShoe Oscars\u201d \u2014 have celebrated the style stars, best brand stories, ardent philanthropists, emerging talents and industry veterans. The 2024 event is supported by sponsors Listrak, Marc Fisher, Nordstrom and Vibram.<\/p>\n<p><\/p>\n<p>\n<div\n\tclass=\"fn-linked-gallery\"\n\tdata-fn-component=\"linked-gallery\"\n>\n\t<figure data-alias=\"image__figure\">\n\t\t<div data-alias=\"image__inner-img\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"437\" src=\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/rihanna-asap.jpg?w=700&amp;h=437&amp;crop=1\" class=\"attachment-landscape-large size-landscape-large wp-post-image\" alt=\"NEW YORK, NEW YORK - DECEMBER 04: (L-R) Rihanna and A$AP Rocky attend the 38th Annual Footwear News Achievement Awards at Cipriani South Street on December 04, 2024 in New York City. (Photo by Dia Dipasupil\/Getty Images)\" srcset=\"https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/rihanna-asap.jpg?w=700&amp;h=437&amp;crop=1&amp;resize=910%2C568 910w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/rihanna-asap.jpg?w=700&amp;h=437&amp;crop=1&amp;resize=700%2C437 700w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/rihanna-asap.jpg?w=700&amp;h=437&amp;crop=1&amp;resize=450%2C281 450w, https:\/\/footwearnews.com\/wp-content\/uploads\/2024\/12\/rihanna-asap.jpg?w=700&amp;h=437&amp;crop=1&amp;resize=250%2C156 250w\" sizes=\"(max-width: 320px) 260px, (max-width: 600px) 440px, 700px\" data-sizes=\"(max-width: 320px) 260px, (max-width: 600px) 440px, 700px\" \/>\t\t<\/div>\n\t<\/figure>\n\t<div class=\"fn-linked-gallery__overlay\">\n\t\t<div class=\"fn-linked-gallery__title\">FNAA 2024 Red Carpet Arrivals Photos, Live Updates<\/div>\n\n\t\t<div class=\"fn-linked-gallery__call_to_action\">\n\t\t\t<a  href=\"https:\/\/footwearnews.com\/gallery\/fnaa-2024-red-carpet-photos\/\"  >View Gallery <span>59 Images<\/span><\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/p>\n<p><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The couple accepted the award from Emily DiDonato.<\/p>\n","protected":false},"author":190674062,"featured_media":1234738481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"featuredGallery","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","pmc-gallery-linked-gallery":{"title":"FNAA 2024 Red Carpet Arrivals Photos, Live 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